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09.07.04
Picasa.com – Google's New Photographic Portal

By Jakob Jelling

As if Google.com had any problems with acquiring new technologies along comes Picasa.com and helps Google let people share graphics and video for free!

Google.com has always been synonymous for giving people what they wanted and best of all for free. Since this recent acquisition, Google continues to snap up quality companies that it feels that is inline with its vision.

So what is Picasa.com really?

Picasa.com is a free photo organizer that allows you to share your photos with friends and family. Best of all, its free! Picasa.com is integrated with enhanced photo editing tools that could possibly rival Photoshop with the ease of use and portability. Picasa.com allows the user to upload collections of photos, edit them and create a scrapbook or photo album for selected viewers to see.

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Why Reinvent The Wheel?
Ross Dunn

Why reinvent the wheel? We have all heard this statement time and time again, and all too often it is from an annoyingly critic or a cheesy salesperson.

In the case of Internet Marketing, however, it doesn't seem so silly since there are not many reliable options for keeping up to date with the latest techniques. After all, you could spend hours in SEO forums, read the plethora of do-it-yourself books and you could still end up with dated material or suggestions that don't apply to your industry niche… or both! So what is the answer? Look for examples of companies that are currently successful and find out why they are! This can be easier said than done; however, there are definitely some tricks of the SEO trade that can make this type of analysis easier. Since competitive analysis is a major portion of my job as CEO at StepForth Search Engine Placement, I have developed enough knowledge out of my research to provide my clients with enough information to make a serious dent in the competition. Now I am going to share with you an outline of how to do your own competitive analysis and how to understand it. This will only provide the basic data, however, I assure you that the following tips will provide you with the information to take more informed decisions with your search engine campaign.


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Rising Keyword Expenses Reducing Profitability
The cheap keyword prices found by search engine advertising's early adopters are disappearing, which is making the great early returns on investment harder to find. Profitability, in the eyes of one Internet expert, will now come only with a little creativity.

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