Pay-Per-Click Costing More

WebProWorld Search Forum

Bill Gates' Microsoft in "Battle" with Google
ABC's Peter Jennings tonight interviewed Microsoft founder, Bill Gates.

Google kicked out my site suddenly.
My web site was appearing in google at top position in all major keywords. Suddenly it is gone from google.

How Long is a piece of string ??
Approximately how long does it take do get your site from launch to start ranking reasonably well with SE's for a competitive phrase?

Recent Articles

VNU Business Media and Google Sign Deal for Targeted Advertising
VNU Business Media to show relevant Google AdWords ads across its network of business publications.

Lessons from the Mark Jen Episode
John Foley at InformationWeek interviewed fired Google blogger Mark Jen and summed up the episode into five takeaways for corporate bloggers...

Bill Gates: Microsoft To Give Google Some Competition
ABC's Peter Jennings tonight interviewed Microsoft founder, Bill Gates.

02.17.05

Pay-Per-Click Costing More

By Andy Beal

BusinessWeek Online takes a look at the increasing cost of PPC and how some advertisers are becoming more targeted with their keyword buys...

(not exactly breaking-news, but we're glad BW caught-up).

... The approach to purchasing keywords is changing fast. Companies bid to place their ads alongside keywords relevant to their products. A travel agent, say, might bid on ``Caribbean cruise'' and ``airline tickets.''

» Read the rest of this article

Google Gets Away With What Microsoft Couldn't

By Steve Rubel

Google today launched a new version of its toolbar that employs a new feature called Autolink that turns non-linked content on Web sites into hotlinks back to Google properties and other sites.

Gary Price writes...

For example, say your browsing a web page with numerous addresses on it. AutoLink will turn each of those addresses into direct links to the Google Maps database.

In addition to addresses, it will also add links for ISBNs, package tracking numbers, and vehicle identification numbers. This all has Greg Linden a bit spooked.

» Read the rest of this article

Microsoft AntiSpyware To Remain Free
With the RSA Security Conference is going full-steam ahead, a number of announcements and declarations have been made by the numerous sponsors and keynotes appearing there.

One company in particular has been using RSA to showcase a number of security innovations and updates which will be forthcoming...

Google Update, Ask Jeeves and Yahoo Live TV
Google is conducting a house cleaning stemming from what appears to be an algorithm update.

Several SEOs have noted the typical precursors of change including a decrease in counted back-links and minor fluctuations in page-rank values...

FT and The Economist Offer RSS Feeds
As a long-time subscriber to the Financial Times online edition, I've wished they would offer RSS feeds instead of email alerts and newsletters.

I've unsubscribed from every email newsletter from every website that offers them wherever there's an RSS alternative...

About SearchNewz
SearchNewz provides news and information on the search engine and seo industry. We have our finger on the pulse of what's happening with search so we can help you drive traffic thru search engine knowledge.

SearchNewz is brought to you by:

WebProNews.com	Jayde.com
MarketingNewz.com	SalesNewz.com
CareerNewz.com	InvestNewz.com
eCommNewz.com	WebsiteNotes.com
AdvertisingDay.com	ManagerNewz.com
SoHoDay.com	CRMNewz.com