PPC Negative Keyword List | What About Google's Negative Keyword Tool?

Thursday, June 07, 2007

PPC Negative Keyword List | What About Google's Negative Keyword Tool?
This week I setup and optimized a medium size PPC Campaign on Google Adwords targeting travel related words. Adwords recently launched a new tool "Google's Negative Keyword Tool" and I wanted to publish some thoughts on that in addition to providing a sample list of words I usually include in my PPC negative keyword list.

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I'm going to wrap up this series on Internal Search in my next post - which will deal with some thoughts about the overall optimization of Internal Search.Read More...

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