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[2002-02-20] More Top Mistakes Made When Optimizing Web Pages
Doorway Pages
Believing doorways don't work or will get you banned is a mistake.
The fact is that every page on your Web site that ranks well for any reason is acting as a "doorway" to your Web site. Many people mistakenly believe that everyone will arrive at their site through the home page. Do a focused search on Google, AltaVista, or another major engine, and you'll almost always find matches that are not home pages.
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