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[2003-03-31] Google Ranking Tips
Google is by far the most popular search engine available today for both ordinary surfers and webmasters.
Surfers like it because of the highly relevant results it gives, and the speed it gives them at. This is due to its complex text matching algorithm and of course the PagerankT system that this engine uses. More on the PagerankT system later.
[2003-03-31] Google Enters 'Pay Per Click' Arena!
Google, which is used more than 150 million times per day to conduct searches has announced its entrance into the pay per click arena with the recent introduction of its new "Ad Words Select" program. The old "Ad Words" Program was based on paying per impressions of your ad, not clicks, thus the addition of the word "select."
[2003-03-25] Getting Back To Search Engine Optimization Basics
When starting any SEO campaign it is tempting to leap straight in and start tweaking meta tags and changing text. However, like any successful marketing strategy, it is vital to ensure that you know whom your audience is and how to reach them. In the same way traditional advertising agencies survey their demographic audience, search engine marketers must ensure that their SEO campaign targets the correct keywords or search phrases. Target the wrong search phrase and you could end up with great search engine rankings for keywords that have no search requests. A few hours now spent ensuring that the correct search phrases are targeted, can save months of useless optimization.
[2003-03-23] A New Pricing Structure for SEO Companies . . . Paid Performance (Part 3 of 3)
Barry Lloyd, one of the top SEO's in the UK and the CEO of Microchannel Technologies Ltd., which provides SEO/SEM services through their MakeMeTop brand (http://www.makemetop.co.uk), continues with the following questions.
[2003-03-20] Google Signs Search Deal With Top Korean Portal
Google has signed a deal with South Korea's Daum Communications to provide algorithmic search services for the portal, Daum.net, beginning as early as next week.
[2003-03-20] Yahoo seals Inktomi deal
The portal giant completes its purchase of Web search technology company Inktomi, highlighting an intent to boost its own flourishing search business.
[2003-03-19] Google's Offspring: Taking Baby Steps
Its Froogle shopping site and Google News news-gathering site are nowhere near the category killers that the search site is. When it comes to navigating the Internet, Google's search engine has few peers, thanks to its speed and its superior ability to select the links that most closely match the keywords you want. In the blink of an eye,
[2003-03-19] Search Engine Aims for Web Logs
Feedster monitors and indexes content posted on blogging sites.
[2003-03-17] Get Your Keywords In The Right Place & Have The Search Engines Love Your Pages!
Do you use a side navigation bar on your website?
Many of us do - it makes for an eye-catching, easy-to-use navigational layout.
[2003-03-16] A New Pricing Structure for SEO Companies . . . Paid Performance (Part 2 of 3)
Barry Lloyd, one of the top SEO's in the UK and the CEO of Microchannel Technologies Ltd., which provides SEO/SEM services through their MakeMeTop brand (http://www.makemetop.co.uk), answers the following questions:
[2003-03-14] If The Link's Not Relevant, It's Worse Than Useless!
I regularly get link requests from webmasters whose sites have absolutely no relevance to mine. These aren't spammy bulk emails - they're genuine requests generated via a form that webmaster has filled in on my website.
[2003-03-09] A New Pricing Structure for SEO Companies . . . Paid Performance (Part 1 of 3)
"Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO's tend to charge less for their services, then spend hour upon hour getting results for their clients.
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