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[2003-07-31] Top 10 Search Engine Positioning Mistakes
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of anguish and frustration in the long run.
[2003-07-31] Doorway to High Search Engine Ranking
You've submitted your web page to hundreds of search engines, but every time you check your traffic stats, you don't see the flood of visitors you were expecting. What's the problem, why aren't they coming?
[2003-07-31] Search Engine Positioning Secrets, Keywords & Web Site Submission Optimization
Search engine positioning
High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to an engine.
[2003-07-30] Cascading Style Sheets and Absolute Positioning
...can they really be used to your advantage in optimizing your web pages?
[2003-07-30] The Future Of Search Engine Optimizing: Theme Engines
. . . the next generation of search engines has arrived.
[2003-07-30] Search Engine Submissions and Re-submissions ...how often should you resubmit your pages, and when?
Do you remember a time when search engine submission strategies were fairly easy and worked almost across the board? Sure, we recommended manual submissions, and yes, we recommended daily submission limits, but the strategies were uncomplicated.
[2003-07-30] Source Code Cloaking...beauty or beast?
One of the more controversial strategies in search engine positioning is cloaking. But, is it a "beauty" or a "beast" in the world of search engines?
[2003-07-29] A New Pricing Structure for SEO Companies . . .
"Pricing structures" have always been the source of much discussion among professional SEO's. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO's tend to charge less for their services, then spend hour upon hour getting results for their clients.
[2003-07-29] The Evolution of Search Engine Marketing. . . what's really important when working with the search engines?
For those fortunate enough to have attended the Search Engine Strategies 2001 Conference in San Francisco, the evolution of search engine marketing couldn't be clearer.
[2003-07-29] Ten Considerations When Hiring a Search Engine Optimization Company
If you're in the market to hire a search engine optimization company, you probably feel bombarded with promises of #1 rankings and instant success. But how do you know which claims are important and which to believe, and which are classic snake oil pitches?
[2003-07-27] "Google Friendly" Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
[2003-07-25] Should I pay per click or use SEO?
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not analyzed enough. Here's a simple process to see what terms you should really use.
[2003-07-24] How Did My Site Come Up In THAT Search?
I have been checking my site statistics regularly and find searches made for something NOT found at my sites! My freebies site at http://doubleii.com/free.html regularly was hit by people looking for "free razors" - which I did not provide at the site! People landed on the site, looked and left, probably wondering why they were sent there!
[2003-07-22] A Unique Approach to Web Traffic Analysis
Understanding Web traffic can be maddening. It's easy to find out, in general, how many visitors your site's had, which pages visitors accessed, and even where most of the site traffic came from with just about any logging software.
[2003-07-22] Nip and Tuck - Three Quick Tricks for Writing SEO Copy
Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this:
[2003-07-21] Rising Above The SEO Reputation
How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
[2003-07-21] The 5 Most Common SEO Mistakes
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques that are just plain WRONG.
[2003-07-18] SEO Corner - Search engines and Web site directory structure
Question: Will search engines crawl/index pages in subWebs? An example of this is http://www.companyname.com/subWeb/pagename.htm.
[2003-07-15] HTML Tag Order and Search Engine Positioning
Question: First I see assorted versions in both caps and small letters in the HEAD , TITLE, META NAME for KEYWORDS and DESCRIPTION etc. When I check out the source code of various sites with good listings I don't see a consistent set version. Even the "html" or "HTML" at the top varies on different sites. Even the experts seem to disagree. What works best in your opinion? Some site's code starts with the Title then Description followed by the Keywords while others start with the Title followed by the Keywords and then the Description or other variations. What do you think is the best layout for SEO?
[2003-07-14] Yahoo Regains Search Engine Dominance
Monday July 14th may very well go down in history as the day that the Search Engine industry grew up and finally gained the respect it so deserved. It was this day that Yahoo announced that in a deal, comprising of $1.63 billion in cash and stock, it had acquired the popular pay-per-click company Overture.
[2003-07-09] Google Adwords Moan
Google Adwords is obviously going through growing pains. This has been a hot topic in the forums. A person calling himself "Citypublife" wrote:
[2003-07-08] Find Your Best Search Terms With Adwords
Choosing the most targeted keywords and search terms has long been a guessing game. While considerable skill is still required to find good search terms, a great deal of the "guesswork" can now be eliminated.
[2003-07-04] SEOs Who Party Like it's 1999
Search engine optimization has come full circle in the last couple of years.
[2003-07-02] SEO Corner: The Search Engine Marketing Cycle - Part 2
Reader Question: We are not opposed to paying a reasonable monthly fee, but we need a (search engine marketing) company who will actually be concerned about long-term results without us having to think about it and remind them.
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