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[2004-01-28] Google Sends Cease and Desist to Booble
Google lawyers have sent a cease and desist email to Booble.com. They claim trademark violation and dispute Booble's claims that the site is simply a parody... which under law is protected by free speech.
[2004-01-22] How to Optimize for Inktomi in 2004
Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites. We discovered in past Google updates that reliance on one search engine for unique visitors is a short sighted and bad strategy. If your rankings tank, then so does your traffic. In order to take the sting out of lost rankings you will either have to work hard to get the rankings back or redo your strategy altogether. So be warned, if you are not in Google and not in Inktomi in 2004, then you might as well remain invisible.
[2004-01-16] Could Froogle Ruin Affiliate Marketing?
Due to a rising concern among affiliates that Froogle's causing a drop in sales, Brittany called members of the affiliate industry to get their take.
[2004-01-14] URL Structure and Search Engine Optimization
Reader Question: I just came across your article in WebProNews on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment and served on a WebStar server. Because of our heavy lasso coding, we must use the tag ".lasso" on most of our pages. Does this negatively affect our search engine rankings, and so, is there way to work more effectively with the situation? Any input would be most appreciated.
[2004-01-09] What Is Search Engine Optimization?
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is.
[2004-01-07] How To Write A Press Release For Google News
Learning how to write a press release for Google News is a five-step process that can be taught in a half-day public relations workshop. So, why haven't more public relations firms and departments seized this opportunity?
[2004-01-05] Will Microsoft Search Kill Apache?
Microsoft dominates the software world because they are better at strategy than anyone else. Beginning with the way they beat everyone to the punch with Altair BASIC, to their decision to embrace the PC platform, over and over we see very sharp strategy from Microsoft. MSN is already a very popular search service. They're also an ISP, and a major portal. 1/3 of web users use MSN for one thing or another, not necessarily search, but MSN is already big. They serve about 12-15% of the searches on any given day.
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