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[2004-07-30] Microsoft Demonstrates All-In-One Search Tool
At the annual Microsoft financial analyst meeting, Microsoft put a new search tool prototype on display. The tool allows users to search both the web and a PC's hard drive for matching content.
[2004-07-30] How to Avoid Being Blacklisted by the Search Engines
The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking the domain name, the IP address or both.
[2004-07-29] Search Technology Preview By Microsoft
Microsoft has put up a "search technology preview" that allows web surfers to try out their new search. It is "a brand new algorithmic search engine built from the ground up" utilizing Microsoft's technology.
[2004-07-28] Are You Wasting Money on Overture?
Overture is a great place to get traffic. Pick the right keywords and you are in for smooth sailing!
[2004-07-27] MSNBC Launches Newsbot Beta Powered By MSN Search
MSNBC.com begins today its test of the MSNBC Newsbot Beta, personalized online search powered by the MSN ® search technology. It will search for news from more than 4,800 sources.
[2004-07-27] Overture Releases Search Optimizer
Overture announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. Search Optimizer is supposed to generate greater value for Overtures advertisers by providing them with campaign management solutions and valuable information to better advise their marketing decision-making process.
[2004-07-27] Focus on Your Target Audience!
Search engine optimizers often forget who our true audience really is. We get so wrapped up in trying to please the search engines that we forget to focus on our target audience: our users.
[2004-07-26] Hello.com Comes with Google’s Picasa
There has been much discussion of Picasa, Google's recently acquired digital image program. However, relatively few people are aware that another program comes quietly bundled with Picasa: Hello, a free peer-to-peer network run by the Pasadena-based company.
[2004-07-26] ICANN Judges Rule Against Google
An ICANN arbitration panel has rejected Google's claim that froogles.com was "confusingly similar" in name to Google.
[2004-07-23] Yahoo! Unveils Photo Upload For Camera Phones
Yahoo, wanting to tap in on the monumental growth in cell phones, recently launched a service that will allow users to upload pictures from their camera phones directly to their Yahoo photo accounts.
[2004-07-23] Google Loses Domain Name In Azerbaijan
Last year Google started the "Google Azerbaijan Project", Google was translated into Azerbaijani and www.google.az was used for all local Azerbaijani users.
[2004-07-23] Link Myths
As competition among websites increase, close attention is being paid to rankings in major search engines. Since a high ranking in a keyword can "make or break" a business, webmasters are looking to find any method to increase their ranking. By examining the algorithms of Google and other search engines, it is easy to see that a high value is being placed on the number of links (and quality) pointing to a website. As a result, most webmasters have realized the importance of finding partners to link to their Internet business.
[2004-07-23] Customer Acquisition and Retention
The first e-commerce web sites were developed to create avenues to acquire new customers. That was in 1994.
[2004-07-23] Is Your Site Spamming the Search Engines?
Spamming the search engines can cause your site to be banned and dropped from their indices. To help webmasters understand the rules of search engine etiquette the search engines have established quality guidelines that explain the majority of their rules about spam. By simply following these guidelines your site can remain in the search engines.
[2004-07-22] XMLSoft Launches FeedsFarm.com, News Search Engine
XMLSoft Ltd, the same company that brought you XMLTraining.com and XML Mannia.com, has completed work on their newest creation, FeedsFarm.com, a news search engine.
[2004-07-22] Wordtracker Wisdom: Common keyword questions and Answers
One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
[2004-07-22] Achieving a Top Ten Placement
Achieving a top ten placement in the search engines can be compared to being invited to a party for the elite. Only the best of the best optimized web sites get to be in the top ten. While many may still agree that this is the truth, one needs to understand the entire picture. How much does Page Rank or Site Rank have to play in the picture of getting invited to the Search Engine's Top Ten party?
[2004-07-22] Search Engines and Consumer Behavior
When web sites are developed with an e-commerce system they typically do not have unique names for each page, if they are using dynamic solutions. Other solutions require creating web pages that promote the products placed on that page; and, again they don't have the name of the individual products. These solutions don't help much for various reasons.
[2004-07-22] Breadcrumbs
Hansel and Gretel were walking through the woods and dropping breadcrumbs along the way to aid in helping find their way back home. While this is a children's story with multiple meanings, it does, in fact, hold a message for web designers. Deep sites should have some form of back navigation.
[2004-07-21] Search Engine Strategies San Jose is the Largest Ever
Jupitermedia has announced that its upcoming Search Engine Strategies conference in San Jose, scheduled from August 2 - 4 2004, will be the largest Search Engine Strategies conference yet. WebProNews, your source for e-Business news and information, will be covering the conference live.
[2004-07-21] Search Engine Optimization - Link Keywords
When your optimizing your website for search engines there are some link building strategies that you want to try and achieve to help be ranked higher up on search engines.
[2004-07-21] SEO for CEOs – Search Engine Optimization Unmasked for CEOs
If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way… If you feel like you're standing in a dark room handing money to strangers to get you in the search engines, then this article is for you.
[2004-07-20] Gmail Vulnerability Reported
A vulnerability in Google's Gmail may give remote users access to Gmail user information. The culprit is the Gmail CheckAvailability script. Remote users can apply the '/accounts/CheckAvailability' script repeatedly until the system returns another user's information.
[2004-07-20] Desktop Search Tool Blinkx Launches
Blinkx, a desktop search utility whose offices are based in London and San Francisco, is expected to end its beta testing later this week, while making an official launch. Blinkx was designed to work without keywords or other perplexing search methods. Blinkx can search the web, news, or files on the users PC that relate.
[2004-07-20] Yahoo Gaining On Google
Most of the search industry buzz is surrounding Google, with the majority of the hype being generated by their upcoming IPO. However, the new Forrester Research data on search habits shows Yahoo still gets a lot of the search engine activity.
[2004-07-20] Gmail Allows Address Book Imports
You may have noticed some changes at Google over the weekend. Besides promoting its newly-acquired digital photo software Picasa on its index page, Google began offering new features to Gmail users. Google now allows users to import their address books from competing services such as Hotmail, AOL Mail and Yahoo! Mail.
[2004-07-20] BlowSearch Adds New Multi-Language Search
BlowSearch recently announced that its search engine is able to gather search results in multiple languages, including Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish and Swedish.
[2004-07-19] Reciprocal Linking Overload-Any Old Link Back Will Do?
So you want to get a Google top page rank and get your site listed on the first page when an internet surfer types in your keywords, right?!? Of course you do. At one time it was extremely important to get as many sites linking to you as possible, so the Google bots would spider your site, see all of these sites linking to you, and determine that your site must be of some importance because so many others are linking to it.
[2004-07-19] Ask Jeeves To Have Balloon Made
Ask Jeeves has recently told Marcos Sorensen, the artist who designed the iconic butler, to start thinking on a larger scale. Sorensen, who in recent years has been limited to designing web presentations and company shirts, has been asked to help in the design of a massive balloon, for the Macy's Thanksgiving Day Parade. Sorensen would be designing the balloon in the butler's likeness.
[2004-07-19] Google Ban - How not to get banned by Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!
[2004-07-19] Feed Me. Satisfy the Search Engines and Your Site's Visitors With Relevant, Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.
[2004-07-19] Interview with Gideon Greenspan, Co-Founder of GoogleAlert
SY: Hi Gideon, Thanks a lot for sparing some time with us. Can you please tell us a bit about GoogleAlert? How did the concept develop?
[2004-07-19] BBC Eyes Search
The BBC has tentative plans to launch it's own search engine designed to compete with major search entities like Google and Yahoo!. The BBC's new media director Ashley Highfield tells a British publication that the BBC has its eye set on the search engine industry. Given that the current search landscape is currently dominated by American properties, the BBC believes that a new search engine -with a British twist, could successfully enter the foray and provide a desirable alternative to its American counterparts.
[2004-07-19] Google Could Announce IPO Price Range This Week
Google is moving closer to disclosing the proposed share price range for its IPO (initial public offer). The Wall Street Journal reported Monday this disclosure could come as early as this week. This progression is a sign that Google is getting close to its $2.7 billion IPO, which may come early as next month.
[2004-07-19] Unveiling the Mask of Click Fraud
Click fraud is nothing new. In fact, it's been exaggerating click-through rates as long as the Internet has been popular - and is one of the biggest threats to paid listings. As search engine advertising fees increase, so do online marketers' worries about this type of fraud.
[2004-07-19] Google Crawls Into Academia
Google and DSpace have embarked on a pilot program designed to allow universities to better manage their intellectual output. DSpace is an open source repository system co-developed by MIT and Hewlett-Packard that allows universities to manage, store, and distribute their intellectual property in a digital format.
[2004-07-19] Will Rule-Based Search Patent Kill Google?
In an exciting Development the University of New South Wales in Sydney, Australia is on the verge of receiving patents on a search technology that uses pull-down menu's to narrow searches.
[2004-07-19] Mobile Search Slow to Catch On
"Mobile Internet searching is still out of the loop," Chris Oakes of the International Herald Tribune reported Monday.
[2004-07-16] Tracking Your Advertising Dollars with Overture's Marketing
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called "Marketing Console." It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.
[2004-07-16] Search Engine Optimization Tips
When optimizing your website for the search engines there are certain things you want to avoid, and certain things you want to accomplish.
[2004-07-15] Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 1
The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targeting the right keywords can one expect to ride that exhilarating magic carpet to online prosperity.
[2004-07-15] Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 2
Reason #2 - Duplicate Searches
As you most certainly must know, Overture's strength as a viable advertising medium for online businesses lies in the fact they are provide results to "tens of thousands of Web sites" which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
[2004-07-15] Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker Part 3
Finally: Making sense of the numbers (here comes the shock).
[2004-07-15] Identify Target Markets and Match Keywords for Increased Web Visibility
As your company evolved its web presence did you have a clear picture of the market for your product?
[2004-07-15] If Big Ad Agencies Can't Handle Search Engine Marketing, What's A Small Business To Do?
A recent online news article entitled "Five Reasons Why Ad Agencies Hate Search Engine Marketing" struck a responsive chord in the search engine marketing (SEM) community. Lots of posts, both critical and supportive, showed up in online forums. The article made some points that I have noted myself in previous articles. The most important ones are that good SEM is labor intensive and expensive, that profitability is hard to achieve, and that the search engine companies keep moving the goal posts. I think it's worthwhile considering the extent to which these problems also impact localized search engine marketing.
[2004-07-14] Shifting SEO Landscape -- Paid Inclusion out of MSN
Here we go again. It's search engine earthquake time. It's of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
[2004-07-14] The Road to Better results
Keyword Research
Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in "medical insurance" or "health insurance" more often? Is it worth targeting the keyword "dental insurance"? What do your competitors think its clients type?
[2004-07-13] The Benefits of Organic SEO
If you're going to sell any type of product or service online, you're eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.
[2004-07-13] Photo Company Acquired by Google
Google Inc. acquired Picasa Inc. today. Picasa is a California based company founded in 2001 specializing in digital photography.
[2004-07-13] CSS a Great Optimization Tool
What is CSS? CSS stands for Cascading Style Sheets. It is a webdesign language that is used to increase the look and feel of your website. It can be of great use when you are optimizing your website for search engines. Search Engines go through your website as fast as they can. So usually its better to have less code and more content. CSS allows you to use simple tags in your code and have high effects.
[2004-07-13] Understanding the SEO Industry
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
[2004-07-13] Retaining Page Rank while Cloaking Affiliate Links
There is no need to give away valuable Page Rank to affiliate programs. You signed up to make money, not to increase their search engine rankings.
[2004-07-13] And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google's technicians are a very talented group and they're constantly at work developing new and fun services. You'll find a complete list at http://www.Google.com/options/
[2004-07-12] Digital Impact Purchasing Search Marketing Firm
Digital Impact, a leading email marketing company, announced today that it has signed an agreement to acquire Marketleap, a San Francisco-based Internet marketing firm specializing in search engine marketing services. Marketleap clients include About.com, Enterprise Rent-A-Car, Kaiser Permanente and Salesforce.com.
[2004-07-12] How Search Engine Rank Impacts Traffic
Today at AD:TECH Chicago, Atlas DMT released research demonstrating the impact of paid search listings rank on traffic and how marketers can better model and forecast paid search campaigns.
[2004-07-07] What is Content? Part II
Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!
[2004-07-06] Search Engine Optimization Tools
Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)
[2004-07-06] Why Page Rank Matters (and how to cash in on it)
For the last couple weeks I have been listening to several interviews my friend Andy Jenkins did with Brad Fallon about Brad's phenomenal success his first year online.
[2004-07-06] Search Engine Friendly Site Navigation
Daniel Boone was known as one of the most famous trailblazers. Boone helped blaze a trail which later became known as the Cumberland Trail. A few years later Boone blazed the trails from the Carolinas to the, then, western territories, those trails became known as the Wilderness Roads. While people can blaze trails in the wilderness, search engine spiders cannot. Search engine spiders require through your site to find your pages.
[2004-07-06] SEO Basic Tutorial
Starting out, the two biggest keys to success in the search engines (Yahoo, Google, MSN, etc.) are content and incoming links. People argue about which plays the largest role, but I just suggest doing your best at both.
[2004-07-02] Delusional Search Engine Optimization & SEO Tips
Why do People Become Successful?
Usually it is the result of having extreme natural gift or a passion for a topic. Sometimes success is a function of luck. On the web it is the syndication of thought that makes people extremely successful.
[2004-07-02] Content is King
In the world of search engine optimization, one thing is clear… content is king.
[2004-07-01] New Changes from Google and Overture
Google ADWORDS
In a recent Google mail out sent to AdWords advertisers, Google announced that over the next few days they will be introducing changes to their AdWords program in an attempt to increase the relevance of targeted ads and increase conversions.
[2004-07-01] Get Your RSS Feed Listed Within Hours at Yahoo in 5 Simple Steps
Let's be honest. There's three types of people in the world.
[2004-07-01] Paid Placement On The Natural Engines
In the PPC world the more you pay the higher you rank. A #1 ranking on Overture for "search engine placement" would cost $8.01 and a #3, $5.25. It has generally been understood that this is a major difference between the PPC engines and the natural engines. You can't buy placement on the natural search engines … or can you?
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