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[2005-06-30] Google Video Viewer Cracked The viewer was designed to only play videos from Google's servers. That restriction didn't last for long.
[2005-06-30] Google Stock Soars Past $300 and May 2005 Stats Buoyed by a bevy of new product launches this week, Google's red-hot stock rose above the $300/share mark earlier this week.
[2005-06-30] Google Helps Websites Get Crawled - for Free! Known for its regular introduction of new products as much as for its regularly increasing stock prices, Google is continually evolving.
[2005-06-29] Blinkx Now Searches Podcasts, Video Blogs According to blinkx founder Suranga Chandratillake, podcasting is one of the fastest growing mediums ever, with large amounts of new content coming out daily. Insight into Suranga's mindset sheds light on the reasoning behind the newest feature to be integrated into the blinkx search engine: the ability to search podcasts.
[2005-06-29] Google Knows You Mean Music And Not Fish An optional personalization service from Google will know if you're a music lover or a dedicated angler.
[2005-06-29] Google Video Viewer Cracked By DVD Jon Famed Norwegian hacker Jon Lech Johansen, better known as DVD Jon, has taken the open source nature of Google's newly launched, browser-based video player to heart evidently.
[2005-06-29] Google And T-Mobile Form Partnership With more and more users turning to the mobile web, the search engine industry's embrace of mobile technology, particularly mobile web browsing, has increased as well.
[2005-06-29] Google Maps API Now Available With popularity of Google Maps continuing to increase, due in large part to the inclusion of satellite mapping technology, many users out there have introduced a number of hacks and tricks that take advantage of the mapping technology.
[2005-06-29] More On Search Engines And The Hispanic Market As the US Hispanic-speaking population continues to grow as an Internet-using society, hurdles remain between them and effective search engine marketing strategies, largely because of the perceived language barriers that may or may not exist.
[2005-06-29] Google Earth Closed... At Least Temporarily Apparently, even Google's web servers can be overloaded by too much traffic, or at least by people wanting to download the new hot Google product.
[2005-06-28] Introducing Google Earth Late last night/early this morning, Google launched the highly anticipated full version of Google Earth, the search engine's stand-alone global map utility. The following is a detailed, blow-by-blow description of the launch provided by Nathan Weinberg.
[2005-06-28] Google Tops In Search Referrals, Stock Reaches $300 The hits just keep on coming for search Google who is quite possibly becoming one of the most popular names in the open market today... at least it appears that way when you inspect the available data.
[2005-06-28] Google’s Exciting Ride Apparently, today is confirmation day for Google. After an impressively product week, results from two studies that were released today indicated what most people all ready know: Google is still king of the search engine heap.
[2005-06-28] Yahoo Searches Times Square In one of the more user-friendly promotional moves, Yahoo is making use of Times Square in order to demonstrate the effectiveness of their search engine by having people from the general public take part in their Top Search Challenge, which is being displayed on the Reuters Sign, which is located in Times Square.
[2005-06-27] Your Videos Coming To Google Today John Battelle has the scoop: Google Video will finally get some video today, as user-uploaded free videos will be made available to the general public through an open source Google media player.
[2005-06-27] Google Video To Launch Video Playback Service Shortly after the Google video search feature was launched, company co-founder Larry Page issued a request for people to submit their personal videos, which Google would then catalog and make searchable. Apparently, the response to Page's appeal was considerable because Google is launching a video playback service that will allow users to access this content, considering they know how to query Google's database.
[2005-06-27] Yahoo Opens Up 360 Beta Social networks are peculiar animals. When they first launch, people can't seem to get enough of them, however, it doesn't take long for backlash to these networks as a whole to rear its head.
[2005-06-27] Google Video Viewer Goes Live It was announced earlier today that Google would be releasing an in-browser video player plug-in, designed seemingly to make Google Video a more interactive experience, instead of one that searches video but returns only text (readable instead of watchable) results.
[2005-06-27] Google And Univision Focusing On Spanish Search Marketing As more and more Hispanic users gravitate to the Internet and all that it offers, their exposure to search engines and the marketing associated with them increases as well. However, is there sufficient Spanish language support to provide these users with a seamless Internet shopping experience? Probably not...
[2005-06-27] Find Me Some Google Videos The search is on for good videos through the now living-up-to-some-of-its-potential Google Video Search. So, what have you found so far?
[2005-06-24] WebmasterWorld Conference Wrap-up As a veteran of last year's San Jose SES, I certainly understand the benefit of conferences when it comes to everything related to search engines including; marketing, optimization, link strategies, and so on. The amount of insider knowledge you are privy to can be incredibly valuable.
[2005-06-24] Which Search Engine Would Win At Trivial Pursuit? There are many different ways to test the accuracy and relevancy of a search engine, but has anyone ever considered using a trivia-based game as barometer? If they have, they haven't told anyone, at least until now.
[2005-06-24] Different Uses For The Upcoming Google Wallet Is Google targeting eBay and PayPal? That is exactly what people thought when news of Google's payment service was leaked. In today's WebProNews, we feature a couple of stories that take a look at the possible uses and implications for Google's upcoming e-wallet.
[2005-06-23] Summer 2005, Must be the Season of the Niche The summer of 2005 is going to be an interesting one. The world of search will be fundamentally different by Labour Day.
[2005-06-23] Google Launches Enterprise Desktop Search - For Free Google has released the Enterprise version of Google Desktop Search, and its surprisingly free. Surprising, perhaps, only to me, as I figured Google would charge for it.
[2005-06-23] Google Secrets Revealed A patent application from the Mountain View-based search engine company gives some insight into its PageRank technology.
[2005-06-23] MSN Search Increases Relevance Focus What good is a search engine if the results it provides aren't relevant to the query being performed? The answer? Not much. The largest search index in the world doesn't amount to much if you don't have an algorithm that can successfully provide results related to the question being posed.
[2005-06-23] MSN Search Introduces More Sports Answers One of the features being added to search engines is the ability to take a query and provide more than just the standard search results as a response. A number of engines have introduced options that allow users to receive specific answers when they enter a query about a certain subject.
[2005-06-23] Adult Industry Offers Additional Uses For Google Wallet Ever since news about Google's upcoming payment service broke, there have been many who have speculated about the different uses and purposes of the "Google Wallet".
[2005-06-22] Collaborative Technologies Conference: Demo Pavilion Just finishing up here for today. I've been wandering the Demo Pavilion area, chatting with the various vendors. There's a nice reception sponsored by Intercall and Microsoft Office LiveMeeting.
[2005-06-22] Schmidt Says “G-Money” Ain’t Happening Eric Schmidt told an interviewer from the Associated Press that Google is absolutely not going to release an electronic payment system to compete with eBay's PayPal.
[2005-06-22] The Lonely Hearts Use Google As Well Apparently, the varying methods in which people use search engines are going to continue its evolution until the Sun collapses. Since inception into the mainstream, the way people use search engines has grown from a mere information and fact-finding tool to something many couldn't imagine being without.
[2005-06-22] Most People Use Search To Shop As we've discussed, more and more, the search engine industry is solidifying itself as an almost essential part of our daily lives. The amount of searches done in any given day (250 million Google searches per day in 2003) bears this thinking out.
[2005-06-22] Search Engine Optimized (SEO) Copy - The Down and Dirty Details Today, being on the first page for your most popular keyword phrase is like having the most memorable prime time television commercial in 1973.
[2005-06-22] Professional SEO: Hand Off to Bob or Outsource the Job? We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent.
[2005-06-22] Will The Google Wallet Consolidate Micropayments? Since the announcement of the Google Wallet, many have speculated that Google was in the process of developing a competitor to eBay's PayPal system.
[2005-06-22] Ad Revenues & Ulterior Motives Contrary to what many assume, there remains a lot of useful online ad inventory out there. Those who own good chunks of that inventory are holding tight to it, consolidating it, and trying to grab more of it.
[2005-06-21] Microsoft Tabs Local Search For MSN The software company deepens the search capabilities of its MSN portal by offering local search.
[2005-06-21] Yahoo Search vs. Google and Technorati: Link Counts and Analysis In what I'm sure will become a heavily linked to article, Tristan Louis offers up his recent analysis. I haven't had time to digest it fully, but his conclusions are...
[2005-06-21] Will Google Destroy eBay and Amazon? Battelle again points us to an ever more prescient article (looking forward, looking back) about how "Google beat Amazon and eBay to the Semantic Web" in the year 2009, so I think that automatically means that the rest of us search bloggers are obliged to pick up on it.
[2005-06-21] Google Maps Updates, Increases Satellite Coverage Since the integration of Keyhole's satellite technology into their mapping service, Google Maps has become incredibly popular and quite useful. The use of high-resolution images puts portions of the globe in the palms of their visitors' hands; and it appears as if this ability will only increase.
[2005-06-21] Sex Still Popular With Search Engines As the ability to search massive amounts of data on the Internet becomes more and more apart of our day to day living, it's easy to see what search patterns the majority of users follow.
[2005-06-21] IceRocket And Answers.com Partner Up In one of the more unique partnerships of the search industry and blogosphere, two seperate search entities are forming a partnership which would direct the appropriate traffic (blog search or questions asked) to the correct search engine.
[2005-06-20] Google Planning Online Payment Service The search engine company has plans to establish an online payment service similar to PayPal.
[2005-06-20] Advanced Google Operators Google has a list of advanced operators popular among the SEO community. However, most web site owners are not aware of these, so I will take the time to explain what they are and how they work.
[2005-06-20] Bringing New Meaning to the Phrase "Google Cash" Loose lips have leaked the rumor that Google is planning to offer an online payment service. I guess when you're planning something as big as taking PayPal on, word tends to get out.
[2005-06-20] Yahoo Launching New Search Index While the big players in the search industry continue to try and outdo each other by introducing a number of specialty search services, it's important to remember that a search engine is only as good as its search index.
[2005-06-20] WordPress Search, Powered by Yahoo! Last week Matt Mullenweg asked me a few questions about the Yahoo! Web Search API and Yahoo! Site Search. It turned out that he was looking for a better way to provide search for WordPress.org and thought we had just what he needed.
[2005-06-20] The Factors that Play a Role in Your Web Site’s Ranking Have you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes into the pricing?
[2005-06-17] Google Mobile Searches Small Screen Sites A beta version of a new feature for Google Mobile search lets users sift through sites designed for mobile computing devices.
[2005-06-17] Deep Content Coming To The Surface Yahoo, AOL, and MSN all have taken steps to make more of the subscription-based world available to others.
[2005-06-17] Yahoo Introduces "Most Popular Image Searches" List In their efforts to further their commitment to turning the web into one large community, Yahoo Search has begun listing the most popular image searches on their Image Search homepage.
[2005-06-17] WebTrends Monitors Golf-Related Keywords For Father’s Day Searches As many of you who partake in search engine advertising realize, Father's Day is one of designated present-giving holidays. During these occasions (Christmas, Mother's Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.
[2005-06-16] Yahoo Probes Deep Web A new service debuting late Wednesday night lets users search through various subscription services.
[2005-06-16] Google Scholar Has Lots To Learn The Mountain View-based search engine company's latest product gets the folks at Thomson Gale to turn up their noses.
[2005-06-16] Yahoo Search Subscriptions Provides Glimpses Into Hidden Web While search engines may have mapped a large portion of the content found on the hidden web (content is considered hidden because users normally have to pay to see it), bringing this information to users is usually not allowed. The bulk of the content found in the hidden web is usually reserved for paying subscribers, hence the moniker. Unless you pay the subscription fee, the content remains hidden from the average users' eyes.
[2005-06-16] Fresh is Best - Especially When it Comes to Web Content By now it has probably been emphasized by practically anyone with insight into search engine optimization - myself included - that keyword-relevant content is extremely relevant in any search engine optimization (SEO) plan.
[2005-06-16] Google Launches Mobile Web Search For Multiple Languages With the absolute explosion of mobile computing, including cellular phone use, the search industry has not been shy about its embrace of these users.
[2005-06-16] Beyond.com Provides Tools, Web Directory For Career-minded Does the prospect of starting a new career seem daunting? Are you unwilling to wade through the Monster.com inundation? If so, perhaps there is another career utility offering the services you desire.
[2005-06-15] Who Does Google Plan On Buying Next? Whenever Google (or any of the major search engines for that matter) expands their territory by purchasing an up and coming company, the entire Internet media base responds vigorously, including WPN.
[2005-06-15] Search Ranked #1 for "Invisible Entrepreneurs" But No Traffic? I am ranked #1 for that silly phrase at Google. So What?
[2005-06-15] Discussing Google Algorithm How many years did you register your domain name for?
[2005-06-15] Yahoo: Favorite Site, Google: Favorite Search As the Internet continues its astonishing growth (which is perhaps immeasurable now), users are curious about which site is ranked as the favorite ____. Much like the television medium, there are studies and ranking measurements that attempt to clarify this curiosity.
[2005-06-15] Does Google Have Issues With Firefox Prefetching? Ever since the release of Google's Web Accelerator tool, there have been many who follow the search engine industry questioning the purpose and the effects of prefetching.
[2005-06-15] Google AdWords Login Function Down What happens when one of the most popular new methods of advertising experiences site-related problems? Well, it doesn't take long for others to find out, that's for sure.
[2005-06-14] AOL Going The Portal Route After years of being a for-pay destination with content walled inside a monthly subscription, AOL will offer ad-supported content via its Web site.
[2005-06-14] Google Comments On Anti-Clinton Ads Whenever someone has their Google AdWords ads pulled, the person trying to direct the blame at Google instead of looking at their ad content to determine why it was denied usually follows.
[2005-06-14] Google Maps 3D Images Available On Google Earth Demo A number of people have been receiving email invites to download a demo of Google's upcoming mapping service, Google Earth. One of the bigger announcements concerning Google Earth was the introduction of 3 dimensional representations of different cities.
[2005-06-14] Washington Post Leaves Google For Yahoo Deciding which search engine provides your site search can be a big deal, especially if you are a media giant with broad appeal. Selecting a particular engine to provide your search is similar to choosing sides.
[2005-06-13] Japan Arrests Yahoo Phisher Tokyo authorities took a 42 year old office worker into custody on suspicion of copyright and unauthorized computer access charges.
[2005-06-13] Author Blames Google For Ad Censorship Once again failing to understand the Google AdWords TOS agreement, another person is attempting to make a misguided connection between an AdWords campaign denial by Google and a liberal political bias.
[2005-06-13] Add Yahoo Search To Your Web Site In a move that will likely increase their penetration into the realm of search supremacy, Yahoo is now allowing site owners to include Yahoo Search capabilities on however many pages they see fit.
[2005-06-10] SEO Roadmap; Carpooling With Content If you're reading this then chances are that you're not an Internet purist. You don't build websites for artistic reasons, spilling your guts about what is philosophically, transcendentally, or intrinsically eminent to your soul and being. You build sites to make money, pure and simple.
[2005-06-10] Searchers Use Titles To Determine Relevance When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed...
[2005-06-10] Google And Yahoo Surf Internet Ads To Stock Rise A report from Merrill Lynch projects total online advertising could go as high as $12.4 billion USD this year.
[2005-06-10] Paid Search Advertising Forecast To Reach $5.6 Billion In 2005 Recently, the numbers for online advertising for the first quarter of 2005, and they did not disappoint. On Thursday, the same results specifically for search engine advertising were released and these numbers left little doubt about the strength of search engine advertising.
[2005-06-10] A Redesigned Technorati Launches Technorati, the comprehensive tool for all your blogger needs, has launched a redesigned version of their web site. This new beta edition comes complete with quite a few features, all designed to keep you update on topics going around the blogosphere.
[2005-06-09] Google Shuts Down “Google Wallpapers” Google has shut down (via takedown notice) a website, Google Wallpapers, that allowed users to very easily create saveable images of Google Maps. Google's next move is to sue the makers of the "Print Screen" key, which does the same damn thing with extra steps.
[2005-06-09] Cosmetic Changes at Google Precede Larger Overhaul Google is undergoing some of the most sweeping changes in its short, seven year history.
[2005-06-09] Tasting Bourbon – Major Back-link and Index Update Underway They say that today is the first day of the rest of your life. That makes everyday an important one though as we all know, some days are much more important than others. Today is one of those days.
[2005-06-09] Google Patent Study Two months ago, Google released a 63-point patent document outlining how it examines historical data associated with websites and documents in its index.
[2005-06-09] Diller Can Buy Ask Jeeves Now A cash and stock transaction for Barry Diller's 5.4 percent stake in Vivendi Universal Entertainment (VUE) brings the concern into NBC Universal's fold.
[2005-06-09] Google Maps In 3-D? Apparently, search engine mapping services have become all the rage. Since the launch of the Google Maps satellite service, real-time, image-rich maps are in demand.
[2005-06-09] Anatomy Of An Internet Search Engine For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines.
[2005-06-08] How Google Indexes Content From Your Web Directory In a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
[2005-06-08] Bloglines Doubles Search Index The importance of having a complete index should never be underestimated when it comes to search. All the relevance algorithms in the world don't mean much if the indexes being searched aren't the least bit comprehensive.
[2005-06-08] Google Becomes World's Biggest Media Company Since Google has become a publicly traded company, their value has done nothing but increase. Since the first day of trading, Google's stock has continued to increase in price and value.
[2005-06-08] gMerge Shutdown By Google Apparently, Google does not like when others make their search features more functional than they already are... or at least ones that don't violate their TOS agreement.
[2005-06-08] Many Private Businesses Not Reaping the Benefits of Search Engine Optimization An impromptu study conducted on 10e20, LLC existing clients and prospects reveals that more than 70% of private businesses do not include search engine optimization (SEO) in their online marketing plans.
[2005-06-07] Local.com: Addressing The Needs Of Local Search To many who follow the search industry, local search is in a position to be one of the more requested and on demand features available. The ability to locate various points of interest tailored to a local setting (zip code, city, etc.) is quite attractive to visitors and search users.
[2005-06-07] Web-Based Ad Spending Reaches $2.8 Billion As online advertising continues its rise as one of the preferred methods for delivering your message, the amount of money being spent on web-based advertising is increasing as well.
[2005-06-07] Secure Your Search Engine Positions with a Multi-Faceted Approach to Site Promotion In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.
[2005-06-06] Top Level Domain Searches Revisited I was reading the latest entry of the Google Blog (Google's official blog) this morning, and they mention a search technique that, while already covered here, I thought it might be worthwhile going over again. It's regarding the Site Search (site:) operator, and how it can be used to narrow your search to top level internet domains (.com, .net, .edu, .gov, etc.).
[2005-06-06] Top Stories From Search Engine Strategies London The top stories from last week's Search Engine Strategies conference in London were prompted by market research.
[2005-06-06] B2B Buyers Prefer Search Engines Over Trade Publications A study conducted by Google found buyers in the B2B world prefer using search engines to conduct their research, as opposed to traditional B2B publications.
[2005-06-06] Lawsuit Over Search Engine Gambling Ads Given Go Ahead A lawsuit filed last year against a number of search engines concerning their displaying of gambling related ads has been given the go ahead by a San Francisco court.
[2005-06-06] Scripps Writes $525 Million Check For Shopzilla Another traditional media company likes what it sees in the Internet advertising market and makes a purchase.
[2005-06-03] Calacanis Wants Publishers To Blackmail Google Jason Calacanis wants twenty major publishers to blackmail Google into cutting off the ad dollars it gives to content-stealing websites. Funny, I thought Google had a spine. Oh, wait, it does.
[2005-06-03] Google Updates Google Information For Webmasters FAQ Apparently someone at Google feels the various webmasters populating their index needed some attention focused on improving Google's perceived interaction with this group, and perhaps to demonstrate their commitment to search.
[2005-06-03] Google Me Quick, I’ve Updated My Site Googlites with web sites get to try out a new tool from the Mountain View home of Google Labs; the tool is called Sitemaps.
[2005-06-03] Google Sitemaps: RSS For The Entire Website? Well, not really. But Google Sitemaps does employ XML technology in order to provide its program members the opportunity to have their site crawled after they make updates or alterations.
[2005-06-03] Google Sitemaps Slashdotted Every so often, even a big guy gets knocked down. Such is the case with Google's newest tool for webmasters, at least temporarily.
[2005-06-03] Yahoo Hits The Road This Summer With the summer conference schedule in full swing, search engine representatives will most likely be showing up at a city near you.
[2005-06-03] What’s With Google Web Quotes and Google Keyboard Shortcuts? Sometimes I don't understand Google. At times they are quite brilliant, and other times they act like some high school kids with a web site.
[2005-06-02] Internet Ad Revenue Grows Traditional media companies have been spurred to acquire online content providers as they seek more revenue.
[2005-06-02] eBay Bids $620 Million On Shopping.com The online auction site has acquired the comparison-shopping site in an all cash deal announced yesterday.
[2005-06-02] Google Running Secret Quality Labs? Henk Van Ess has started off a new blog, Search Bistro, with a scoop he claims to have found: Google's evaluation labs.
[2005-06-02] Comprehensive Search Marketing: A Look At The SitePoint SEM Kit Because having a successful online presence is almost impossible without a strong search engine presence, many people have been looking for tools and guides to help them address marketing with search engines.
[2005-06-02] Clink. Google Guy Spills Bourbon. Cheers. Ol' Mr. Anonymous himself, Google Guy, addressing the concerns of Googlites everywhere spilled a few hint-drops about the current algorithm update, codenamed "Bourbon." This here Kentucky boy accepts the nod.
[2005-06-02] Google And Yahoo Create Advertising Revenue Void With the explosion of spending on search engine advertising continuing to alter the marketing realm, have there been any ramifications for traditional information entities? According to a new study, it does in fact look like search engine marketing may be pulling revenue away from those who are used to receiving large advertising returns.
[2005-06-02] Search Dominates New Advertising Spending Google and Yahoo are eating lunch on what used to be the expense accounts of the largest advertising and information venues in the world.
[2005-06-02] Former Google VP Aims For The Stars It's well known Google likes to go after the best and the brightest when it comes to staffing considerations. To ensure they do get bright applicants, Google's talent recruitment has used a number of innovative methods to attract what is considered a promising prospect.
[2005-06-02] Yahoo and Google continue to update SERPs Google's most recent update is taking longer than usual to complete. As reported here two weeks ago, Google is updating its algorithm and this update is causing volatility in the search engine results under various keywords and keyword phrases.
[2005-06-02] GoogleGuy Calls Out AdSense Spam Sites There are a number of sites that have been developed for the express purpose of receiving ad clicks. These spam sites generate erroneous content (if they aren't scraping it from another source) and place AdSense ads in order to trick visitors into clicking the ads so the spam site developer can benefit financially.
[2005-06-02] Feedster Receives Venture Capital Financing When attempting to grow a start-up into a full-fledged corporate entity, pursuing venture capital financing is obviously quite imperative. Successful financing ventures consist of selling your company's vision.
[2005-06-01] Want Random Search Results? Shmoogle It As most of us know, when someone uses Google to search, the results they receive are listed in accordance to Google's algorithm. Although, because most search users don't go past the third page of results, it's rare that users are exposed to the deeper results. Until now.
[2005-06-01] Copernic Wins Best Desktop Search Award From PC World With the major search engine players having introduced their versions of desktop search utilities, the interest in desktop search seems to have waned. However, just because the desktop search craze may have crested, that does not mean quality products aren't still out there.
[2005-06-01] CNet Reviews Search Engines I'm surprised this didn't get a bunch of blog posts when it came out on May 9: C|Net went out and did comprehensive reviews of nine top search engines.
[2005-06-01] Google’s SafeSearch: A Slight Defense Against Porn Porn, porn everywhere. I know that excites a lot of people, but it doesn't excite us parents when search engines make it so easy to find. Of the big search engines, there is nothing as bad as Yahoo Video Search.
[2005-06-01] Google Print Draws The Ire Of Protesters Since the announcement of Google's foray into the printed word industry, Google Print has been followed by controversy. Because of the methods being used to populate the Google Print index, many are worried about copyright issues as well as the ability to view pages in the GP result pages.
[2005-06-01] Yahoo Gets Into Your Mindset A different approach to searching lets users tilt the results they see toward commercial or informative.
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