|
|
[2005-10-31] Google To Sell Over $6 Billion In Ads
After it outsells every newspaper, magazine, and TV network in advertising this year, one analyst thinks revenue could hit $9.5 billion next year. Sparse home page. Major ad revenue.
[2005-10-31] Live Up to Title - Involving the Audience
Search Engine Watch Forums Live! was promoted on the Jupiter Media JupiterEvents.com site like this: "This informal, half-day event offers attendees the opportunity to meet several moderators of the SearchEngineWatch Discussion Forums in person...
[2005-10-31] Making the Most of an SEO Competitive Analysis
Optimizing a website can be a challenging task, but make sure you take a good look at what your competitors are doing online, in order to stay on top of SEO efforts for your industry.
[2005-10-31] Designing Effective PPC Campaign Strategies and Tactics
As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.
[2005-10-31] Are Reciprocal Links Dead?
If the current indications are correct we may be looking at the end of reciprocal linking as a method of building rank and link popularity, at least as far as Google is concerned.
[2005-10-31] Google-Yahoo-MSN (GYM) Cache benefits
What is the use of a search engine cache?
[2005-10-31] What it takes to make it in the volatile and rapidly advancing SEO landscape
As part of our ongoing Industry Development Initiative, GreenBUILT Research & Development has created the following profile in an attempt to describe what it takes to make it as a second generation SEO.
[2005-10-31] Avoid Duplicate Content Penalty on PPC Landing Pages!
There are recent posts in marketing forums worrying over "duplicate content" penalties concerns when creating pages intended as Pay-Per-Click landing pages. First a couple of definitions:
[2005-10-29] LookSmart Builds Spider Bait
So LookSmart's creating content now, to ensure itself a higher-quality distribution network for the pay-per-click ads it sells.
[2005-10-28] Google’s Zeitgeist Conference Buzz
I'm sitting here with Buzz Bruggeman, CEO of ActiveWords. He picked me up from the airport tonight. I have spent the last few hours telling him all about the Google Zeitgeist conference.
[2005-10-27] Gates ‘Not Afraid’ Of Google
Heh, Bill is giving me lots of stuff to talk about tonight at a certain party at a certain Mountain View, CA location that I'm not allowed to blog about. Sorry, not my rules.
[2005-10-27] Google Base Is Old News
This week's big Google news - or supposed news - is the launch of Google Base. It's a hot, fun story on Memeorandum, and it's getting the usual too much buzz and hype on Blogs.
[2005-10-27] Older Posts Now Showing Up In Google Blog Search
When Google blog search launched in September, it only indexed blog posts from about mid 2005 ...
[2005-10-27] MSN BookSearch
Earlier this week, Microsoft announced it too was going to begin the digitalization of as many published works as possible.
[2005-10-27] Jagger Update2 to be Upgraded...
They say both good and bad things come in threes. Historically, Google updates have provided both good and bad things for search engine optimizers, though generally not in that order.
[2005-10-27] Cross-Linking and Search Engine Optimization
Web site designers and developers should know how to create search-engine friendly design templates. However, most Web developers seem to think that if they create a text-link site navigation scheme, then a Web site is automatically search-engine friendly.
[2005-10-27] Has the Second Leg of Jagger Helped Matters?
With the drama and havoc caused by the first Jagger update, practically everyone who keeps tabs on their Google performance has been waiting for the other shoe to drop. Well, according to famed Google engineer (and fellow Kentuckian) Matt Cutts, this proverbial shoe is indeed dropping as I type.
[2005-10-27] SEO Apprentice Dumped by Martha Stewart
As Matt Cutts sadly points out, David Karandish, a young online marketing whiz, just got cut from his Martha Stewart Apprentice team.
[2005-10-26] When Advertising Searches You
Digital advertising has been appearing wherever a business can put up a TV screen; now, those screens may be able to recognize you, at least as a consumer. Some will consider this another step down a slippery, Orwellian slope.
[2005-10-26] All Your Bases are Belonging to Google
Google is rumoured to be developing a tool so powerful it could dominate the online auction and classified advertising sectors.
[2005-10-25] Forget About Sun/Google OpenOffice
The fevered speculation about a possible Google and Sun effort to make a hosted version of OpenOffice available should now come to an end. Finally, the two tech companies have come out and stomped on the hysteria about a hosted "Google Office" package.
[2005-10-25] The Search That's Better Than Search?
Every so often, it dawns on you that the whole Internet environment has traveled too far from that quiet, information-oriented era that got you so interested in the medium in the first place.
[2005-10-25] 25 Wi-Fi Proposals, And Google’s Too
San Francisco could become the outdoor version of Google Labs if it accepts the search engine company's offer to bring free wireless Internet to the city.
[2005-10-25] Latent Semantic Indexing (LSI): What it is, How it Works and What it Means
LSI is a methodology for automatic document classification. It examines all the words in all the documents of a corpus and calculates similarity measurements for each document or for individual terms.
[2005-10-25] Google's Future in Auctions
When you leak news of further diversification, the market often punishes. After record earnings, though, this news of Google's development of an auction service pushes the stock up another six bucks. I suppose that's a buy on rumor reaction.
[2005-10-24] German Publishers Fight Google Print
As publisher and author conflicts with Google heat up on the legal front over Google Print, publishers in Germany plan to avoid the problem by starting their own network.
[2005-10-24] Reverse Engineering Google's Business Strategies
What's in a name? That's a good question. Some feel that the name that you are given at birth provides and accurate description of who you will turn out to be.
[2005-10-23] Why Google Is Running Away From the Crowd
John Battelle analyzes why Google is running away from the crowd in the search space internet advertising space. Hey, I can tell you that one. I work for a Google competitor.
[2005-10-23] Riya Facial Recognition Search Site to Launch
Riya is a powerful new photo search site with an interesting broader vision: to make it easy to find every digital photo in the world.
[2005-10-22] A LOT of Growth Left In Search Advertising
Last weekend I traveled to Atlanta to participate on a panel about "Harnessing the Buzz Power of Blogs" at the annual conference for the Direct Marketing Association.
[2005-10-22] My Web 2.0 Doesn't Require Toolbar
PC Magazine reviewed My Web 2.0 and concluded: Though still in beta, the 2.0 version of Yahoo! My Web is a more fully realized social bookmark engine than either del.icio.us or Shadows.
[2005-10-22] Search Engines Should Dump "Legacy" Products
For advertisers alone, especially on the Yahoo side, there is such a confusing array of product options and features that it is in fact becoming difficult to know how to spend.
[2005-10-21] Sphere’s New Search Impresses
Tony Conrad, Sphere's CEO, gave me a tour of Sphere.com today, a new blog search engine. He started out by saying that Mary Hodder is on their advisory board. That's interesting because Mary has done some of the best thinking of the gestures that search engines could track.
[2005-10-21] The Google Feedback Loop For Quality Traffic
***For this to work, you need some kind of tracking for your website/web pages that tells you which search engines send people to you for what keyword searches. Now truly, for a website owner there is nothing more fascinating than their own stats, so if you don't have good tracking software yet, do go out and get some.
[2005-10-21] The Rhetoric of SEO
Did you know that we have left the Age of the Information Economy behind and are now well into the Age of the Attention Economy? What does this mean? It means that if you rely upon the Internet to conduct your business, the age of putting up a web site and getting instant results are long gone.
[2005-10-21] Cool New Search Engine
Wow, check out this search engine: Exalead. Gary Price sent that one over to me. It's not perfect, but the UI shows that a lot more can be done than the big three have done with search.
[2005-10-21] MSN Search Geeks On Channel 9
I just posted a frank talk with two of the geeks who are building MSN Search. It's an hour long, and you'll get a little look into how the geeks who build search engines think.
[2005-10-20] Firefox Tops 100 Million With Google's Help
The open source browser that has made a dent in Internet Explorer's market share recently reached the 100 million milestone. Almost a year after its release, the Firefox browser was downloaded for the 100 millionth time on Wednesday, the Mozilla Foundation said.
[2005-10-20] Talking To Google About Jagger
Yes, it's a for-real, honest to goodness update going on at Google, and Matt Cutts wants you to contact Google if you have feedback about it.
[2005-10-19] Yahoo Search Revenues Get No Respect
I'm at Search Engine Strategies in Stockholm today. One of a number of points I put forward in the Ad Forum session today was jumping off yesterday's Yahoo earnings announcement. The company's flat profit for the quarter surpassed estimates.
[2005-10-19] The Secret Of Apple's Success
Apple may be just a minor player in the computer and consumer electronics industries in terms of revenue ($14 billion in fiscal 2005) and market share (less than 5% worldwide) but...
[2005-10-19] More Publishers Sue Google
Brad Hill reports that the American Association of Publishers has sued Google over its Google Print book scanning initiative, following suit (literally, pardon the pun) with the Author's Guild, which did the same a month ago.
[2005-10-19] Splogs + Scraping + AdSense = Fraud
The other day, an article appeared in Search Engine Journal suggesting webmasters monetize their sites using Google AdSense.
[2005-10-18] Google Home Pages Out of Beta
So the personalized home page offering from Google is now in "full product release," which may surprise those of you who have been using other Google products heavily for a long time without them coming out of beta.
[2005-10-18] New Google PageRank, Backlinks On Tap
Google's resident rock star, Matt Cutts, has posted that a little Google Dance is underway again. Google probably doesn't derive any pleasure from sending the ranks of SEO and SEM pros hustling to tweak hundreds of web sites for better placement each time they update.
[2005-10-18] GMail’s Spam Filter On Vacation?
Randy has had a very frustrating day. City workers laying sod cut the cables of his internet connection at least a half dozen times ...
[2005-10-17] Sergey Sells A Billion
Google co-founder Sergey Brin has now parted with over $1 billion worth of shares in the search engine company. What a difference a year makes. In August 2004, Google went public, shepherded by CEO Eric Schmidt onto Wall Street...
[2005-10-17] Experimental Google Search Results Page
On the one-word query [skol], typed into Google Search, the usual results appear at the top, but then below that, the user is prompted to extend their query to [skol beer] or view the first three results for that longer phrase.
[2005-10-17] How Weblogs Inc Games Technorati
It just occured to me: You know those posts Weblogs Inc feeds us about once a week, the ones that tell us "The Best Of Weblogs Inc"? They're all gaming Technorati.
[2005-10-14] Easing The Burdens Of SEO
If you're on an online marketer with a limited budget, then you're in luck. I've compiled a list of online or downloadable SEO tools that I recommend and use on a regular basis. Each of these tools has to do with the organic or "natural" search engine rankings of websites.
[2005-10-14] Keeping Your Text Links Natural
After the latest Google Search Engine Ranking Position (SERP) update, many websites that focused too heavily on one keyword lost ground in the SERPs.
[2005-10-13] SEO Business - The Joys of Reselling
As a facet of the Internet economy, search engine optimization is a specialized service that shares several characteristics with other web-based businesses. While the objects of our labours might be seen and used by millions of unique people in millions of unique places...
[2005-10-12] Google Unmasked In Phoenix
Arizona officials will announce on Wednesday the arrival of the next new thing from Google: a facility housing some of their operations to be located in the Phoenix area.
[2005-10-12] Google Flexes Philanthropic Arm
Google.org has been established by the search engine company to be an umbrella for Google's philanthropy efforts; they will keep a 'one percent' commitment to finance it.
[2005-10-12] The Gmail Autosave Feature
Geez, make that Wednesday. A tribute to a few worthwhile causes. Small kindnesses: The Gmail "autosave" feature.
[2005-10-12] Google Gets In The Giving Spirit
Google has launched its charitable organizations with funding starting just shy of a billion dollars.
[2005-10-12] Researching Blogs to Enhance Your Future Search Engine Audience
Do you ever wish you could peer into the future and see what it holds? I'm not talking about a time-traveling DeLorean or space-leaping Tardis.
[2005-10-10] Schmidt: 300 Years To Index It All
Google CEO Eric Schmidt responded to a question at a conference about how long it would take to index the world's information.
[2005-10-10] Yahoo! Podcasts Plugin for Yahoo! Music Engine
You didn't think we'd launch a podcast site without also doing something to make it easy to get this stuff in Yahoo! Music Engine, did you ...
[2005-10-10] Google Adds Tagging
Google has silently added a Bookmarks feature to My Search History, enabling you to quickly tag and comment any web page you've visited.
[2005-10-09] Reaction To Google Reader
Whew! I was afraid that I was going to get bashed when I didn't like the Google Reader, that there had to be something wrong with me that I didn't like it.
[2005-10-09] Search Is FAR From Being Done
The dinner tonight was really fun. Renee and Paul Mooney put together quite a great group of more than 30 geeks.
[2005-10-08] The Local Online Threat (Google + Wi-Fi...)
The presence of localized free hotspots threatens, among other companies, newspapers, who would have to contend with online rivals who would have the ability to serve localized ads targeted even by neighbourhood.
[2005-10-07] Google Lobbyists Open DC Office
The search engine company has established a presence in the nation's capital to better express itself to Congress.
[2005-10-07] Search Engines Don't Understand You
Heh, while I was stuck in traffic on the way home tonight my brother called. We had one of our usual heated conversations -- this time about search engines (he had read my post about PLAYing with search and thought I was nuts for wanting search engines to display stock quotes for terms like PETS, PLAY, etc).
[2005-10-06] Google Maps, Local Leave Beta
The two projects have left the testing stage hand in hand, as Google has merged the two under the name Google Local.
[2005-10-06] Yahoo Media Exec Goes Back In Time
Former president of Warner Brothers Online will leave Yahoo to rejoin Time Warner as president of media ventures for HBO.
[2005-10-06] Google Extends Lead In Search Share
While Google was adding to its lead in search engine share, MSN Search gained at Yahoo and AOL's expense.
[2005-10-06] Google Partnering With Wireless Facilities
The San Diego firm Wireless Facilities is a partner in Google's bid to provide San Francisco with a free Wi-Fi network.
[2005-10-06] 64% of Search Advertisers Failing to Follow SEO Recommendations
The most unique aspect of the Internet, the very thing that makes it different from every other communications medium is, in many cases, one of its least understood characteristics.
[2005-10-06] More on the Google - Sun Microsystems Deal
Tuesday, Google Inc. CEO Eric Schmidt and Sun Microsystems CEO Scott McNealy held a mid-morning press conference to announce a distribution partnership between the two online giants.
[2005-10-06] Blogging to Save the Butler
After learning the fate of Jeeves, the long serving butler mascot of Ask Jeeves fame, a number of bloggers have banded together to try to resurrect the affable chap from the dotcom dustheap.
[2005-10-06] Keyword Prices Getting Low Key
Another month, another drop, as the average cost-per-click for paid search terms decreased from August to September.
[2005-10-06] Semel Dismisses Google Catchup Efforts
Yahoo CEO Terry Semel hasn't found much to interest him within Google's recent developments.
[2005-10-06] Why MSN Search won't PLAY with certain stock symbols
Lots of people at MSN Search have been writing me back explaining why PLAY doesn't pull up a stock quote chart on MSN ...
[2005-10-06] Following On-Line Conversations is Hard Work!
"Markets are conversations" That phrase comes from the Cluetrain Manifesto and appears frequently in blog postings and comments.
[2005-10-05] Blinkx Tossing MIVA Ads Into Context
The company formerly known as FindWhat will deliver ads for Blinkx's Smart Ads Platform.
[2005-10-05] Upcoming Event: Yahoo Buys Calendar Site
The social event calendar site Upcoming.org has been purchased by Yahoo and will be incorporated into Yahoo Local.
[2005-10-05] Next Search Feature? Info Tiles?
I want you to do something. Search on PLAY on Yahoo, Google, and MSN. Here, I made it easy. Here in a nutshell is why Google continues to get hyped by everyone including me (notice who I work for).
[2005-10-05] When To Bring Search Engine Marketing In-house and Vice Versa
By now most companies have at least dabbled in search engine marketing (SEM).
[2005-10-04] Lycos Planning Video Support For Blogs
Users of a new service called Lycos Planet will be able to blog and upload images and video along with their posts.
[2005-10-04] Getting A Direct Answer From Google
Search engines could be a lot more useful to people if they could provide a straight answer to a direct question.
[2005-10-04] Google And Sun Detail Collaboration
The CEOs of the two tech companies disclosed the news today during a press conference at the Computer History Museum in Google's Mountain View backyard.
[2005-10-04] Java Runtime Environment Running With Google Toolbar
In the hours leading up to the press conference, speculation permeated the tech world over the news Sun Microsystems and Google collaborating on something miraculous.
[2005-10-04] Become Coming After Yahoo In Japan
The comparison site Become.com will take on Japan's Transcosmos Corp as a partner in the battle for search and shopping Internet users.
[2005-10-04] Google Headhunting SEM Talent
If Martha Stewart's low-rated Apprentice show gets axed early, perhaps SEO marketer David Karandish can wrangle an interview with Google.
[2005-10-03] Yahoo Opens Content Alliance
The Open Content Alliance will be an opt-in project aimed at building an indexed archive of content. Yahoo and other companies announced the Open Content Alliance, and hope to make more content that currently exists in print and other media available in a digital archive.
[2005-10-03] Blog Search Pending From Yahoo
Another competitor to Google and others in the blog search area could be arriving from Yahoo this week.
[2005-10-03] Wedding Proposal Via Search
The Ask.com Smart Answers had a question for Barry Schwartz's girlfriend, and she has answered "Yes."
[2005-10-03] Clusty Out Of Beta
Vivisimo's clustering search engine has left beta after a year of testing and feedback from users.
[2005-10-03] Mamma Reads Up On Copernic
The metasearch engine company is continuing to work through the acquisition of desktop tool provider Copernic.
[2005-10-03] Google Paying Frisco To Setup Wi-Fi
Not only has Google made the city of San Francisco an offer to provide city-wide wireless Internet access, the city may even make money on the deal.
[2005-10-03] Yahoo Testing Mobile Ads
Tests going on in Japan and pending in Britain will return paid search ads on mobile handsets that access Yahoo Search.
[2005-10-01] Google Proposes Wireless Net For San Francisco
The free Wi-Fi Internet service would cover the city and allow Google to test its technology and targeted advertising.
[2005-10-01] Google Offers Site-Targeted Ads
"Advertise on this site" will be appearing in AdWords spots on certain websites in the Google Network.
|
|
