Search Engine Marketing Tutorials ( SEO )

[2005-11-30] Microsoft Ready To List Classifieds
The company plans to have its "Fremont" online classifieds service become part of Windows Live, and let users of various MSN services offer items for sale.

[2005-11-30] 70+20+10 Equals Google
In a conversation with John Battelle, Google CEO Eric Schmidt discussed the percentages of time Googlers work on aspects of the business...but he won't discuss Microsoft.

[2005-11-30] Nick Wilson Departs Threadwatch
SEOBook's Aaron Wall has taken over the Threadwatch community site, as Wilson moves on to focus on his developing professional blogging site, Performancing.

[2005-11-29] Search Offers Challenges To Business Publishers
The growth and acceptance of search engines posed a conundrum to sites like the Wall Street Journal, and they still see a need for a more effective business model.

[2005-11-29] Be The Google Cinematographer
A temp position listed on Craigslist seeks a Video Production Specialist to work at the search advertising company's Mountain View-based Googleplex.

[2005-11-29] Google Stock "Not For Weak Stomachs"
A Merrill Lynch analyst sees some short term risk in place for shares of high-flying Google, and a need for long term revenue alternatives.

[2005-11-29] More Netizens Using Search Engines
Have you ever Googled for a shrimp curry recipe? Exclaimed "Yahoo!" when you found the complete discography of your favorite Scandinavian-folk-rap artist ...

[2005-11-28] Google Calendar Guessing Renews
An early holiday present for Google fans may be ready to launch as several sources note the URL calendar.google.com has gone live, although it redirects to the main Google page at present.

[2005-11-28] The Art Of Google's Deals
In Silicon Valley and elsewhere, the technology startup process works like this: have an idea, innovate, develop, test, test it some more, get some venture capital, and pray that Google acquires the company.

[2005-11-28] Search Engines Chart Paths To Map Success
Among the big four Internet search destinations, AOL's MapQuest leads a field that is getting very crowded with MSN, Google, and Yahoo pushing the mapping envelope.

[2005-11-28] A Little Perspective On Google Book Search
The rush to digitize the contents of five huge libraries could end up having a crushing impact on a small British publisher.

[2005-11-28] Centro Could Upset Google Ad Plans
The online planning firm has experience with Ford, SBC, and Mercedes-Benz; now they want to help gather local Web sites into an advertising network. Unsurprisingly we tie Google into the mix.

[2005-11-28] Will Google's Stock Pass $500?
It got to quittin' time Wednesday and I buzzed on home daydreaming about the nearly suicidal feast that was awaiting me the next day-I could leave Google in Mountain View for Thanksgiving, I thought. But during the commute, listening to the only guy that makes Wall Street interesting for me on the radio...

[2005-11-28] Google, Yahoo May Go To Old Trafford
With current Manchester United sponsor Vodafone ditching its sponsorship of the Red Devils after the end of this Premiership season, the club's new owners have been looking for a new high-tech sponsor.

[2005-11-27] The Dreaded "No Referrer"
If you're selling big, bulky items that cost in the hundreds or thousands of dollars -- especially if it's a business-to-business transaction ...

[2005-11-27] Why Did WebmasterWorld Ban Google?
When I first saw this news I thought it was some sort of news parody. Who would think that WebmasterWorld wouldn't want traffic from search engines.

[2005-11-25] Google Emails Analytics Users
I received an email from Google just after midnight last night updating the status of Google Analytics.

[2005-11-25] Gates Sees MSN Passing Google In Relevance
Delivering relevant search results was the cornerstone upon which Google built its search advertising fortunes, but Bill Gates sees a new model for search relevance arriving with the MSN brand emblazoned on it.

[2005-11-24] What If Google Tanked?
Slate has an article that is sort of humorous and sort of scary, telling the story from the future of how Google failed spectacularly over the next few years.

[2005-11-24] Google Space Is Very Down-To-Earth
Either London's Heathrow Airport will soon be replaced by one of Google's fabled space elevators, or the Google Space project at Heathrow is just an elaborate testing ground.

[2005-11-23] Google Starts Click-To-Call Ads
Users who find a green phone icon in the sponsored search results on Google can click on it to call the advertiser, as Google begins testing the pay-per-call advertising method.

[2005-11-23] Google Washes Base's Mouth Out With Soap
Google's SafeSearch proved to be less than safe when used with Google Base, but the glitch that caused some unsavory results to appear in searches has been fixed.

[2005-11-22] Google Base Gets Local With Froogle
Google may have finally found a way to get more traffic to its Froogle comparison shopping site, as the company makes a new feature in Base available to help local businesses.

[2005-11-22] Google Mini Needed Big Security Patch
The search appliance that has been part of a recent Google hardware promotion contained a "highly critical" flaw leading to the presence of several exploitable bugs.

[2005-11-22] Giggity-Giggity Google Base
Yin and yang, man. If one were to accept the task of indexing the world's information, it would seem right and proper to index the good, the bad, the ugly and the pornographic-as long as it's not illegal. As par for the Internet course, Google Base has become an online porn store in record time-or maybe a bad neighborhood directory.

[2005-11-22] CBS Querying Google On Video Search
Video on-demand and video search scenarios marked talks between CBS and Google executives as they will build on the successful showing of "Everybody Hates Chris" on Google Video.

[2005-11-21] Search Closing On Email As Top Activity
People in the U.S. still read and write email more than they search, but the gap between the two activities has narrowed as nearly 60 million adults use search every day.

[2005-11-21] Google Searching For Korean Opportunity
Interviews are taking place at Google's headquarters in Mountain View to fill several roles in Seoul, including product managers, marketing managers and finance managers, and a CEO.

[2005-11-18] Google Not Planning To Unwire The World
Apparently all those reports about Google preparing to unleash an expansive wireless broadband network are simply fanciful dreams in the minds of columnists; Google says it just wants to unwire its headquarters city, Mountain View.

[2005-11-18] Google, Authors, Publishers, NYPL, Etc
A live blogger at last night's "intellectual law smackdown" featuring Google, the Authors Guild, the Association of American Publishers, and Wired Magazine captured the rancorous debate about Google Book Search.

[2005-11-18] Cringely Sees Google Trucking Along
Pundit Robert X Cringely, who recently keynoted WebMasterWorld's PubCon in Las Vegas, claims to know what Google wants with all the dark fiber it's reportedly purchased, but we think there's another reason.

[2005-11-17] Alibaba Wishes To Make Google Disappear
Now that it has absorbed Yahoo China, Jack Ma's Alibaba wants to be the top search site in China and render the whole Google versus Microsoft fight over China moot.

[2005-11-17] MSN Search Gets Chippy At PubCon
Microsoft's Eytan Seidman, a product manager for MSN Search, came out swinging at Google during the ‘Search Engine Smackdown.'

[2005-11-17] Digg Could Revolutionize Search Relevance
Users of Digg.com know how effective the process for promoting stories by votes or "diggs" has become; imagine if Digg was the way to get into a new search index with a Google-like algorithm to deliver results from it.

[2005-11-17] Google Share Price Tops $400
The search engine company has gone from being an exercise in delivering relevant results for web queries to a global corporation with a market capitalization of $110 billion dollars.

[2005-11-16] Google Base Arrives
Google has opened up its massive server farms to host user-submitted content that it will index and make searchable. The company opened up Google Base to users today.

[2005-11-16] Yahoo Distributing Gawker Blog Content
The portal company will include stories from Gawker Media blogs throughout its network of sites.

[2005-11-16] Internet Portals Reap Huge Profits From Ads
Massive demand for prime placement on sites like MSN, Yahoo, and AOL means rates have skyrocketed, advertisers have to plan out campaigns well in advance, and smaller niche sites are profiting from the overflow.

[2005-11-16] Equant Talking Networks With Google
It could be networking, it could be VoIP, but whatever it is, data communication and networking firm Equant is definitely chatting with the search engine company.

[2005-11-15] Microsoft Deploys Enterprise Desktop Search
Chasing Google on the business PC, Microsoft has updated its Windows Desktop Search product with support for installation via System Management Server.

[2005-11-15] Yahoo Blasts Into The Shoposphere
Just in time for the holiday shopping rush, Yahoo has made a "social commerce" update to its site to add community feedback on products to the shopping experience.

[2005-11-15] MSN: China In Top 5 By 2010
Online advertising in China could hit revenues of $500 million this year, and Microsoft plans to be part of the future growth of the 100 million user Chinese market.

[2005-11-15] Google to Win the Net: PubCon 2005
Google, Yahoo, AOL and Microsoft. There are basically four major players on in the Internet world today. Few would argue much with that statement. Likewise, it's no big secret that the actions and maneuvers made by the big four have a direct impact on practically every online business.

[2005-11-15] Google Breeding Skynet With Print Project
File this under either Really Bizarre or Warnings We Ignored, depending on whether or not Google's plan to scan millions of books will instead give rise to an artificial intelligence.

[2005-11-15] Google Base May Be Live Wednesday
Ever since Google's "inadvertent" debut of base.google.com, all we've had are a few screenshots and a recursive login screen to keep us busy, but that could change in the next few hours.

[2005-11-14] Urchin Goes Free, Becomes Google Analytics
Google has removed the fees from its web analytics package, which should be a welcome bonus to AdWords users who may have shied away from it previously.

[2005-11-14] Google Ponders Book Rental Plan
The possibility of a for-pay rental scheme for books scanned into the Google Print project has been raised with at least one publisher.

[2005-11-14] Google Analytics To Alter Google Algorithm?
The big news today is that Google has made Urchin free and renamed it Google Analytics. This could be a serious blow to competitors such as WebTrends, although I doubt Google will initially offer a free package that competes on an enterprise level.

[2005-11-14] Google Analytics Off To Rough Start
It looks like a hiccup developed in the Google Analytics launch. When checking your stats Google is providing an error message:

[2005-11-14] Google Stock Brushing Against $400
Investors could be partying like it's 1999 again if GOOG manages to clamber over the $400 per share barrier, hitting a price that even the height of the dot-com era would have seen as excessive.

[2005-11-14] The Google Algorithm: 400 Million Variables
A century ago (well, ok, 1999) an article on Larry Page and Sergey Brin's new company described the nascent Google as a search engine that (gasp) just searches.

[2005-11-14] No Free Google Analytics Lunch
Just like your mother told you, if it's too good to be true, it probably isn't true. Google offered free analytics today, setting off some buzz.

[2005-11-14] BoardTracker Does Forum Searching
The site, run by Pidgin Technologies, focuses only on message boards and forums and can do message tracking and send instant alerts based on user criteria.

[2005-11-13] Scoble Deletes Anti-Google Post
Microsoft's Chief Blogger Robert Scoble pulled a anti-Google post from his blog yesterday. I'm reprinting it here (thanks to the Bloglines cache) for you to peruse...

[2005-11-12] Technorati Delivering Unwanted Foreign Results
Is it just me or do blog search engines deliver horrible results? Possibly someone out there can point me to a blog search engine that doesn't include so many spammy blogs in their database.

[2005-11-12] Pubcon 10 Las Vegas Starts Tuesday
Monday I leave for Las Vegas to attend Pubcon 10, WebmasterWorld's Search Engine Marketing Conference.

[2005-11-11] Google Expanding In Microsoft's Backyard
The search advertising company should soon have more office space in Kirkland, WA, home to the University of Washington and not real far from Redmond, either.

[2005-11-11] Link Popularity Explained
Search engines like Yahoo and Google store over ten billion web pages in their vast databases, so structuring and organizing this content is a major undertaking.

[2005-11-11] Yahoo Stock Not Enough To Sway AOL
Twenty percent of Yahoo for eighty percent of AOL added up to a big fat zero for Time Warner executives, who decided the proposed swap wasn't a good value.

[2005-11-10] Alibaba Reloads Yahoo China
The new look for the Chinese portal, removing a lot of its clutter and simplifying the home page, now resembles its search engine competitors in China.

[2005-11-10] Google Grants $107,112 To Info Researcher
An assistant professor at the University of North Texas working on a project to find information from scanned texts has scored a grant from the search advertising company.

[2005-11-10] Google is Building Yahoo 2.0
In his posting titled Reading the Google Tea Leaves, Tristan compares various product offerings from Google against those of the "big three" (AOL, Microsoft, and Yahoo!) and concludes...

[2005-11-10] Google's Jagger Update - Dust Begins to Settle?
What happened? Webmaster's, site owners, online businesses and SEO companies everywhere have been desperately trying to decipher the fallout from the longest and most grueling algorithm update in the history of the Internet.

[2005-11-10] Google Ads Coming To A Chicago Paper
It hasn't been confirmed which Chicago newspaper will be the one displaying Google print ads, but the company did confirm a test is being evaluated.

[2005-11-10] Ask Jeeves Expansion Underway
Rapid growth has led Ask Jeeves (isn't it Ask.com officially yet?) to add more staff to it offices in Oakland and open a new branch in Campbell, CA.

[2005-11-10] Google Publication Ads Available For Print
The pilot phase of Google's Publication Ads component of AdWords has debuted online and is available currently by invitation only.

[2005-11-10] Adwords Used to Explain Bush Google Bombing
WCBSTV.com reports that President Bush has again been Google Bombed. A simple trick that takes advantage of the way Google ranks web pages ...

[2005-11-10] Rand McNally Joins the likes of Google and Yahoo!
Rand McNally has joined the likes of Google and Yahoo! by offering developers a chance to Incorporate maps & directions in Web Sites.

[2005-11-10] Google News Gets Some History
Google has expanded Search History to include Google News. Now, all of your searches and the pages you click through to will be saved in your search history, and you can save pages and tag them in the history.

[2005-11-09] Google Automat Says Sayonara To Craigslist
An analyst with Classified Intelligence has found a Google patent application for Automat, a system where users can develop and post classified ads.

[2005-11-09] NY Public Library Hosting Google, Scanning Foes
An event to be held in New York will have Google in attendance, along with representatives from the Authors Guild and the American Association of Publishers.

[2005-11-09] Microsoft, AP Teaming Up To Broadcast Video
The biggest test for Microsoft's AdCenter will come early next year, when the company launches an advertiser-supported video network featuring content from the Associated Press.

[2005-11-08] SEO and Search Engine Forums & Conferences: Are They Really Helpful?
Working in the SEO/SEM industry can be very rewarding. Many times a problem can be solved simply with a little online research, and posts on a few forums.

[2005-11-08] Keyword Prices Drop, Shopping Promos Rise
Search engine advertising saw a small drop in year-over-year prices from October 2004 to this October, with a new average price of $1.45 for keyword ads.

[2005-11-08] Ten Technorati Hacks
If there's any one site I use more than others (with the exception of Gmail), it's Technorati. This site is a fantastic window into the psyche of the more digitally inclined. Here, in another in my series of hack postings, are 10 ways I get more mileage from T'rati.

[2005-11-08] Pubcon 10: Interview with Brett Tabke
One of the hottest topics in marketing is search marketing and many webmasters, company marketers and agencies are scrambling to acquire the knowledge necessary to serve their clients.

[2005-11-08] Welcome To The Googleconomy
Information is power. Google knows that. It also knows that information is money, lots of it. The up-until-recently-only-a search company has the world's most powerful and wealthy corporations reexamining how they see life, the universe, and everything.

[2005-11-08] Google Ads Vs. Paris Riots
Searching from the French Google page for terms related to the rioting that has rocked Paris for several days returns a Google Ad seeking support for a political party.

[2005-11-08] Is Privacy Sacrificed Upon Search Ads Altar?
All the search engine/portal personalization, tailoring, and customization come at a price: unique user data, and that may be a tradeoff that more users become unwilling to make.

[2005-11-08] Link Popularity Tool Online
Tossing a website address into the Link Popularity tool gives back a list of pages linking to it from several search engines.

[2005-11-08] Cuban Proposes Turning Blogs Into Newsstands
NBA owner and spam blog crusader Mark Cuban sees an opportunity to turn content piracy into content profitability...possibly.

[2005-11-08] Divining The Uniqueness Of Google
One blogger delved into the offerings from the world's top search engine, placed them into matrices against Yahoo, AOL, and Microsoft, and sought to find if Google was truly unique.

[2005-11-07] Google Local Mobilizes
The extension of Google Local and its maps to wireless phones will include satellite imagery just as it is available from a computer. A free download for Java-enabled phones lets users take Google Local for mobile along for a trip.

[2005-11-07] Yahoo Replaces Googleplex With Fish Store
It's not all algorithms and Ajax in the search engine business; Yahoo's map team found some time to playfully poke Google while building the latest beta of Yahoo Maps.

[2005-11-04] Google Desktop 2 Sheds Beta Label
The search engine company's information utility has become an official Google product, and goes out the door with a few enhancements to celebrate its post-beta status.

[2005-11-04] Algos Gone Wild: Google Exposed!
This Google patent application speaks volumes... literally. As I understand it, the SEO junkies are rightly going over it with a fine-toothed comb to discover how exactly Google plans to fold personalization into the rank-ordering of search results.

[2005-11-04] Being A Google Addict Can Be Good
"She never mentions the word addiction in certain company," or so the song goes, but Garett Rogers has learned that sometimes, addiction is good, especially if it's to a certain company. After maintaining an investigative weblog devoted entirely to all things Google, Garett landed himself a job.

[2005-11-04] Zvents Going With Yahoo
Very strange. I went to the Zvents blog a few minutes ago and they had a whole post here about how they are announcing that they are adding a "powered by Yahoo's Web services" logo to their site ...

[2005-11-04] Fool Says Google Missed Out On Skype
Letting eBay scoop up Skype was a mistake, one that Google shouldn't make again; the Motley Fool suggests a few purchase options it could make instead.

[2005-11-03] Gates Dismissive Of Google
Bill Gates thinks that users should benefit from using one search engine or another, and predicts price competition could emerge as engines bid for users.

[2005-11-03] AOL Confirms Discussions with Search Engines
Two weeks ago, AOL CEO Richard Parsons dismissed speculation that his company, part of the Time Warner media empire, was in negotiations with Yahoo, MSN and/or Google. Rumours of these talks had been circulating for weeks in publications as diverse as the Wall St. Journal and Search Engine Watch.

[2005-11-03] Yahoo’s New Pretty Maps Are Doomed
Has Google disrupted the businesses of Yahoo and Microsoft? Yes! It got me out of bed to write this post.

[2005-11-03] Yahoo! Local Events Browser Demo
One of the coolest things I've seen recently came out of a small group of hackers in the Search group at Yahoo.

[2005-11-03] Google Patenting Attention Data Display
Is your attention important? Google is patenting the display of it, the search engine journal is reporting today.

[2005-11-03] Gnosh Munches On Social Networks
The developers behind the Gnosh meta-search call it "dim-sum for the web," and it puts all kind of searched morsels on the user's plate. For once a search engine has come from an institute of higher learning that isn't called ‘Stanford.'

[2005-11-03] Yahoo! Gives It To Google Down Under
When you're the champ, everybody takes a shot-and sometimes it's a shot below the belt (the belt being the equator). Yahoo! Australia and New Zealand gives a bloke a second option if, for some strange reason, they want search for Google on Yahoo!.

[2005-11-03] Scoble's Obesssion with Google is Good News
If even a small percentage of Microsoft employees take him seriously (and many at least read his stuff), then this will only serve to help Yahoo.

[2005-11-02] Googling TV Ads
Google redefined the advertising business. They've had a prolific impact on both the Internet and the advertising world. They remodeled the look of ads and in just a few short years Google is on track to become the fourth largest ad seller behind Viacom, News Corp. and Disney. Is Google heading for TV too?

[2005-11-02] Google Blog Now Has Backlinks
Google's official corporate blog, while improving, has largely been antisocial to date. Now they have added a nice implementation of backlinks on their posts.

[2005-11-02] Yahoo and Google Algo Update Information
Yahoo announced yesterday that a minor update to its ranking algorithm was implemented over the weekend.