|
|
The Great Google Filter Fiasco
On or about November 17, 2003, countless English-language ecommerce sites no longer appeared near the top of the rankings when their owners used the search terms that they considered most important. Four days later, I discovered that by adding a nonsense exclusion term, the links returned by Google shifted dramatically, and the results were very close to what these site owners had come to expect over the last few months.
http://www.searchnewz.com/2003/1223.html
|
12.23.03 |
|
How
Deep into Your Site Are the Spiders Crawling?
Have
you ever wondered how far down into your site the search
engine spiders are going? Are the pay inclusion spiders
coming at regular intervals like they're supposed to?
Wouldn't it be great to see which spiders are visiting
your site and which pages they're crawling . . . at a
glance?
http://www.searchnewz.com/2003/1219.html
|
12.19.03 |
|
Search
is Media
I
just returned from my trip to Chicago, where I attended
the Search Engine Strategies Conference. I was lucky enough
to meet and interview search gurus such as Danny Sullivan,
Andy Beal, and Jill Whalen, in addition to representatives
from all of the major search engines, including Google,
Inktomi, and AskJeeves. I have so much I want to tell
you but I can't include it all in this issue!
http://www.searchnewz.com/2003/1212.html
|
12.12.03 |
|
Search
Guru Danny Sullivan Talks Google
Are
You Addicted to Google? Go ahead, admit it. You're an
addict, too. This morning at the Search Engine Strategies
Conference in Chicago, Danny Sullivan gave a Keynote speech
titled "Google Anonymous" -- the joke is many people seem
to be addicted to Google. Danny is considered one of the
most prominent search engine marketing experts in the
world. He offered a step-by-step process to help people
overcome this "addiction."
http://www.searchnewz.com/2003/1210.html
|
12.10.03 |
|
Google
Acquires Sprinks
Last
week, PPC giant, Google, purchased Sprinks. Sprinks advertisements,
which were distributed over the About.com media network,
will be now be replaced by Google Adwords advertisements
within the next month. If you do not have a Google Adwords
account, and would still like to have your site seen where
Sprinks was showing before, then you will need to open
a Google Adwords account.
http://www.searchnewz.com/2003/1114.html
|
11.14.03 |
|
Profit
From Your Own Paid Placement Search Engine
|
Looking
Ahead: The Future Of Search Marketing
#1.
What do you see in the future of the SEO marketing? My
concern is that with everyone seemingly wanting to fatten
their wallets with paid inclusion and PPC, that the search
engines will drop the regular spidering and go with advertising.
This would only make it impossible for the little guy
to get good positioning. Will the Internet community "allow"
for this to happen and just go along with it?
http://www.searchnewz.com/2003/1105.html
|
11.05.03 |
|
Making
Sure Your Site is Crawler-friendly
I
couldn't find any "meaty" questions for this issue, so
I thought I'd just talk generally about what makes a site
"crawler-friendly." I used to call this "search-engine-friendly"
but my friend Mike Grehan convinced me that the more accurate
phrase was "crawler-friendly" because it's the search
engine crawlers (or spiders) that your site needs to buddy-up
to, as opposed to the search engine itself.
http://www.searchnewz.com/2003/1030.html
|
10.30.03 |
|
Are
you missing out on Search Traffic?
There
are currently more than 500 pay-per-click search engines
on the Internet, according to payperclicksearchengines.com.
However, not every pay-per-click search engine is created
equal. So, what makes Search123 different?
http://www.searchnewz.com/2003/1027.html
|
10.27.03 |
|
Send
Email Messages To Thousands Of Recipients
MailBoy
2004 Mass Mailer - Email Utility, On-line IE Toolbar Builder
- Toolbar Plugin, ME Cluster - RemoteNet - Remote Computing
Tool, Save Flash - Store Flash Animations
http://www.searchnewz.com/2003/1017.html
|
10.17.03 |
|
Expert Advice: Keywords Determined By Page Or Site?
We talk about the importance of keyword phrases -- is that a per-page thing or a per-site thing? I mean for example if you are submitting a site to google.com -- you submit www.yoursite.com -- now Google evidently will spider that whole site when doing searches, is that correct? Then if your whole 10-page site was dedicated to middle-aged women, is keyword density based upon one page in that site or the whole site?
http://www.searchnewz.com/2003/1015.html
|
10.15.03 |
|
Wordtracker:
More Than A Keyword Hunting Tool
For
me personally, Wordtracker.com is not just a tool for
looking up keywords. Sure, that's one good use for it,
but what I want to distinguish is another influential
and exciting use for Wordtracker as an SEO resource.
http://www.searchnewz.com/2003/1008.html
|
10.08.03 |
|
All
About Site Rank Fluctuations
I'm
an avid reader of your newsletter and have gained much
from your advice, for which I thank you very much. My
question is one that I have not seen addressed, unless
I somehow missed it.
http://www.searchnewz.com/2003/1001.html
|
10.01.03 |
|
Submitting
to Inktomi + 5 More SEO Tips
Jill,
I've been working on optimizing a site that is not a new
site. It's been a live site for quite some time. I was
thinking of hand-submitting it to Inktomi, but realized
MSN and Hotbot have already indexed it without me doing
anything. Is it necessary to pay to have your site submitted
if it has already been indexed for free? Is it possible
that it will be dropped from Inktomi if you don't pay
to submit?
http://www.searchnewz.com/2003/0924.html
|
09.24.03 |
|
Use
The Ugly Duckling PageRank Strategy
To
get the most sales on the Internet you need to have a
high PageRank on Google. One of the common techniques
everyone uses (or tries to use) to get a high ranking
on Google is to convince other websites with a high Google
PageRank (PR) to link to them.
http://www.searchnewz.com/2003/0918.html
|
09.18.03 |
|
Increase
sales on your web site
|
Increase
SEO Sales by Teaching Clients about SEO Truths
Selling
hype or setting unrealistic expectations is one of the
LEAST intelligent things you can do to build long term
client relationships. Instead of scrambling to outdo the
next self proclaimed SEO guy's claims, why not try something
more in the nature of a soft sell.
http://www.searchnewz.com/2003/0910.html
|
09.10.03 |
|
Effective
Search Engine Submission Strategies
When
submitting your site to search engines consider the search
engines that will generate the most traffic to your site!
There are a core group of search engines that will generate
the most traffic to your site.
http://www.searchnewz.com/2003/0904.html
|
09.04.03 |
|
Your
SEO Preparations For The Holidays
Christmas
is a time of joy, family and a fridge full of turkey soup
and sandwiches to fill your happy belly for weeks to come.
It is a short but stressful break at the start of a long
and (at least in most parts of Canada), normally bleak
winter. It is also the time of the year that accounts
for over 40% of most retail business sales and can either
make or break a business depending on the retail success
of the season.
http://www.searchnewz.com/2003/0903.html
|
09.03.03 |
|
Day
One: Search Engine Strategies, San Jose
Danny
Sullivan’s Search Engine Strategies rolled into San Jose
this week, bringing an unprecedented four days of search
engine marketing advice (SEM) and news to more than 1700
attendees. If you still had reservations about the legitimacy
of search engine marketing, one look at the impressive
roster of exhibitors, sponsors and attendees would quickly
dispel any doubts.
http://www.searchnewz.com/2003/0827.html
|
08.27.03 |
|
Avoiding
Search Engine Click Fraud
Mamma
filters all search result clicks and removes robot traffic,
repeated clicks by the same IP within a 24-hour period,
clicks on results over 2-hours old, IP addresses of suspicious
origin and clicks from non-English speaking countries.
http://www.searchnewz.com/2003/0820.html
|
08.20.03 |
|
Duplicate
Content In The Search Engines
If
I have my web site www.depression-therapist.co.uk and
then got another, such as www.depression-therapist.com
or www.depression-anxiety.com would I be in effect causing
search engines to think I am spamming, if both sites have
the identical written content? Will they take one or both
of my sites off their search engines? Or will I have to
make BOTH sites different? I would be grateful for any
thoughts on this.
http://www.searchnewz.com/2003/0818.html
|
08.18.03 |
|
How
to Boost Your Keyword Density
Let's
talk about what keyword density is and how to improve
your keyword density on your web site. To improve your
keyword density ratio there are three parts that we will
need address.
http://www.searchnewz.com/2003/0815.html
|
08.15.03 |
|
The
Tags That Control Page Rank
My
company is in the process of redesigning our website.
The old site (and so far the new site) do not have metatags.
Below is what I've written, getting help from some books
I've read.
http://www.searchnewz.com/2003/0806.html
|
08.06.03 |
|
Peer
Advice for High Google Rankings
Have
you ever thought you just might have the next best hoola
hoop (most likely only baby boomers will know what that
was in the 50's and how it changed marketing forever)?
http://www.searchnewz.com/2003/0801.html
|
08.01.03 |
|
Choosing
Domains For Search Engine Placement
In
other words, would the domain CarSales.com provide a significant
advantage to a site built there for searches on the phrase
"car sales"? And if so, how does that advantage compare
to the advantage that would be conferred by the domains
Car-Sales.com and CarSales.net?
http://www.searchnewz.com/2003/0730.html
|
07.30.03 |
|
HTML
Tag Order And Search Engine Positioning
First
I see assorted versions in both caps and small letters
in the HEAD , TITLE, META NAME for KEYWORDS and DESCRIPTION
etc. When I check out the source code of various sites
with good listings I don't see a consistent set version.
Even the "html" or "HTML" at the top varies on different
sites. Even the experts seem to disagree.
http://www.searchnewz.com/2003/0724.html
|
07.24.03 |
|
Beware
Of Search Engine Vanity
Just
a few years ago, when asked “How do you drive traffic
to your website”, many companies would name banner ads
as their main marketing medium for increasing online revenues.
In an effort to increase brand awareness, companies spent
thousands of dollars on obnoxious banner advertisements
on high profile websites in an effort to cement their
reputation as the number one company or product in their
industry.
http://www.searchnewz.com/2003/0625.html
|
06.25.03 |
|
Splash
Pages & What It Takes To Get Listed
I
recently opened my business on-line at . We submitted
to numerous search engines on three separate occasions.
I frequently see companies (my competitors) listed in
the top ten on some very popular engines. My address never
comes up. What do I need to do to get listed? Because
we are a start up company we cannot afford some of the
fees being asked. I am open for advice from the expert.
http://www.searchnewz.com/2003/0619.html
|
06.19.03 |
|
Maximize
the ROI of Your Search Engine Marketing by Measuring Beyond
Click-Through
Search
Engine Marketing (SEM) is the art and science of
increasing a web site's visibility across search
engines and directories on a strategically defined
list of keywords and phrases. The key to a successful
SEM strategy is constant testing, revising and optimizing
based on metrics. In order to maximize your Return
on Investment, you must measure the performance
beyond the click-through-from acquisition to conversion
to retention.
http://www.searchnewz.com/2003/0617.html
|
06.17.03 |
|
Submitting
Your Site To The Open Web Directory
One
of the most important steps in any site’s publicity
campaign is the submission to the Open Web Directory
(http://www.dmoz.org) as this directory provides
search results for many of the most important search
engines and online portals. This directory is not
a robot driven spider, but a human edited directory
and you must observe a few important points if your
submission is to be successful.
http://www.searchnewz.com/2003/0612.html
|
06.12.03 |
|
Search
Engine Basics: The Meta Tag
Now,
I know what you are thinking; “surely we don’t need
to worry about Meta tags, as most search engines
ignore them” and for the most part you would be
right. The importance of Meta tags has diminished
so considerably over the past couple of years, that
I fully expect this to be the last article that
I will write discussing their optimization. That’s
not to say that they are already a dead issue, but
in the next 6-12 months their importance will be
virtually extinguished.
http://www.searchnewz.com/2003/0604.html
|
06.04.03 |
|
Elevating
PageRank And Choosing A Keyword Focus
PageRank
relies on the uniquely democratic nature of the
web by using its vast link structure as an indicator
of an individual page's value. In essence, Google
interprets a link from page A to page B as a vote,
by page A, for page B. But, Google looks at more
than the sheer volume of votes, or links a page
receives; it also analyzes the page that casts the
vote. Votes cast by pages that are themselves "important"
weigh more heavily and help to make other pages
"important."
http://www.searchnewz.com/2003/0530.html
|
05.30.03 |
|
Portal
Websites – SEO SPAM Or Legitimate Search Engine Placement
Tactic?
The
use of mini websites (also known as portals) as
a search engine placement tool is a hotly debated
topic and one which is sure to bring up warnings
of "spamming" and raise a few eyebrows
at the legitimacy. Portals have, for too long, been
used as an easy link- building tool offering nothing
more than regurgitated information, sometimes vaguely
reworded, for the sole purpose of building links
to some central website.
http://www.searchnewz.com/2003/0523.html
|
05.23.03 |
|
Increase
Your Google Ranking
Use
pay inclusion! You'll get your site in the indices
much faster, and the benefits are great. You don't
have to submit every single page through pay inclusion
-- just the most important pages of your site. Then,
you never have to submit those pages again, as long
as you continue using pay inclusion. Once you begin
a link building campaign, your site will be picked
up by the other spiders for the engines and indexed
that way as well as through links pointing to your
site.
http://www.searchnewz.com/2003/0516.html
|
05.16.03 |
|
Overcome
Your Search Engine Fear!
Many
do-it-yourself webmasters and online entrepreneurs
have been led to believe that search engine optimization
is a black art, and that no mere amateur can hope
to compete with the "experts." If you are among
them, you're missing out on a great opportunity
to drive free, targeted traffic to your website.
http://www.searchnewz.com/2003/0502.html
|
05.02.03 |
|
The
Google Everflux Phenomena
tend to spend a lot of time in various search engine
forums and newsgroups answering questions. One of
the most common questions that seems to come up
is along the lines of:
"My site was in
Google yesterday and ranking well and today it's
gone! What happened?"
http://www.searchnewz.com/2003/0423.html
|
04.23.03 |
|
Harvard
Criticizes Google's Adult Content Filter
Google's
SafeSearch porn filter was found to exclude non-porn
sites such as the American Library Association,
in a recent test conducted by the Harvard Law School's
Berkman Center for Internet & Society.
Google admits the porn filter isn't perfect but
says the test wasn't perfect, either. The porn filter,
when engaged, automatically excludes any sites Google
only knows about through link analysis, rather than
by actually visiting the site.
http://www.searchnewz.com/2003/0416.html
|
04.16.03 |
|
Is
Something Missing From Your Marketing Plan?
If
you're not on board with Kanoodle.com, you're missing
out on the millions of consumers who fall into what
we call the "middle market." Believe it or not,
there are searches happening on engines other than
Yahoo!™ and MSN™. Actually, billions of searches
- to be more on the money.
http://www.searchnewz.com/2003/0414.html
|
04.14.03 |
|
Robin
Nobles Answers SEO Questions
Robin
will answer any questions related to the search
engine marketing industry. If the question is highly
technical, or if she doesn't know the answer, she'll
contact experts in the industry or search engine
representatives for the answers.
Please limit your questions to 2-3 per e-mail. As
a marketing expert once said, "There are simple
questions, but there are no simple answers." :)
http://www.searchnewz.com/2003/0411.html
|
04.11.03 |
|
Free
guide: Making the Internet Work for Your Business.
Learn
how your business can benefit from the continued
growth in online commerce this year by accepting
credit cards on your website. This exclusive guide
will show you how to:
http://www.searchnewz.com/2003/0306.html
|
03.06.03 |
|
Optimization
of Dynamic Sites Requires Precision
Dynamic
sites require highly specialized search engine marketing
strategies that differ from those used for static
sites. It's still hard to get dynamic sites indexed
unless they're properly optimized. While search
engines say they now index dynamic sites, and they
do; many times it doesn't happen without a little
help. And certainly the positioning of pages is
another issue.
http://www.searchnewz.com/2003/0305.html
|
03.05.03 |
|
Taking
Time to Optimize: Is it Worth Delaying Your Site's Launch?
Back
in December Yahoo! announced that it planned to
buy Inktomi. It now appears that deal will indeed
occur, and go through sometime in March. Meanwhile,
Yahoo! has ceased compiling search results itself
and is instead getting results through Google. The
popular SEO wisdom of the moment says to ignore
Yahoo! (after all, why bother getting listed at
Yahoo! when the results are coming from Google?),
but be sure to put a note on your calendar to reevaluate
Yahoo! in March. Once Inktomi is in place, the landscape
will shift again. Yahoo! plans to provide MSN with
search results. Which makes me wonder whether Yahoo!
will continue to receive results from Google, or
will it use its own search engine instead? It’s
a complicated old SEO world.
http://www.searchnewz.com/2003/0205.html
|
02.05.03 |
|
Answers
to SEO Questions
Is
Your Framed Site Doomed? Not Necessarily! The question
of whether or not to use frames when designing a
Web site seems to be as old as time, or at least
as old as frames themselves! A framed site very
often makes for an easily updated Web site, and
many designers opt to use frames for this reason.
They are especially useful for maintaining very
large sites.
http://www.searchnewz.com/2003/0129.html
|
01.29.03 |
|
Google
moves to quash search-fix lawsuit
Did
Google intentionally manipulate Search King’s rankings
and cause the company to lose business? The Oklahoma-based
advertising network says that’s exactly what happened,
and, although Google restored the company's first
place rank last year, Search King is continuing
to pursue a lawsuit against Google “on principle.”
http://www.searchnewz.com/2003/0115.html
|
01.15.03 |
|
|
|
