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Newsletter Archive: 2008

Google AdWords Displaying Quality Score Variables
Reports are surfacing today that some Google AdWords ads, especially on Google.de (their German TLD), are displaying what may be variables used in determining quality scores: Pscore, mCPC and thresh.

Date: 2008-04-30

Google Discovers Holy Grail of Image Search
Google has a lofty ambition when it comes to image search. The worlds largest search engine hopes to do for image search what it did for regular text search"make it a whole lot more reliable.

Date: 2008-04-29

Google's AdWords URLs Doing Somersaults! Another 'Test' In Progress?
These days, it seems that Google has become more of a 'Chemistry' oriented company. Especially, due their frequent 'Trial & Error' methodology while performing tests its SERPs (Search Engine Result Pages).

Date: 2008-04-28

Yahoo! Launches SearchMonkey!
Yahoo! has unveiled an open-source tool that would benefit both the users and publishers alike as they would be able to increase the search results in context to a particular website.

Date: 2008-04-25

SEO Tip: Google Sitelinks = Clue To Authority Status?
Some interesting food for thought in your site planning efforts. Ive been looking into this issue for some time, and noticed some trends in the results Google shows.

Date: 2008-04-24

Yahoo's First Quarter Results Beat Expectations: Will Microsoft Back-out?
The much awaited financial results for Yahoo's first quarter ending on March 31st 2008 have been announced. According to Yahoo!, the revenues for the first quarter of 2008 have been at $1,818 Million, which is a 9% increase compared to...

Date: 2008-04-23

SE Workshops Offering Online SEM Resource Center
Search Engine Academy is now offering a networking community for search engine marketers. This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis.

Date: 2008-04-22

Google, Comscore and AdGooroo: Reconciling the Differences
The past few months have been a roller coaster ride for Googles stock price. The main culprit was a series of Comscore reports, starting in January, that implied Google search volume was heading south.

Date: 2008-04-21

Yahoo! & Google Test Successful. A Giant Leap for Y!
Wall Street Journal has reported that Yahoo! Inc, and Google have got closer to a partnership deal after the successful testing of Google advertisements in Yahoo! SERPS (Search Engine Result Page).

Date: 2008-04-18

Google Website Optimizer: All Grown Up
Googles Website Optimizer has reached a milestone that most launches today dont: it left beta. Not only that, but its also launching as an independent product, according to the Google Analytics Blog.

Date: 2008-04-17

Move over Google Analytics here comes Yahoo!
I am sure a lot of you heard last week that Yahoo got into the analytics field with purchase of IndexTools. At that time it was not clear if Yahoo will continue selling IndexTools for a fee or will give away the tool for free like Google Analytics and Microsoft Analytics (Gatineau or what ever they are calling it these days).

Date: 2008-04-16

Yahoo Running Out of Time with Microsoft
If the Yahoo/Microsoft deal is to going happen at all, analysts think that itll happen this week, according to CNET. Despite having rejected the initial offer long ago, Yahoo is still feeling the pressure for several reasons.

Date: 2008-04-15

Google & Salesforce.com Lovefest
Why doesnt Google just go ahead an make an honest woman out of Salesforce.com? After announcing a pretty significant commitment to each other last June, the two are back with another announcement. According to the announcement, Google and Salesforce.com.

Date: 2008-04-14

URLs and Page Titles Being Mixed Up At Google?
It seems like Google is facing difficulties in mapping URLs and the pages associated to those URLs. According to Webmaster World , titles and URLs from the same domain are being mixed up in the Google SERPs (Search Engine Result Pages).

Date: 2008-04-11

Yahoo Giving Into MS... I Mean Google
Well Yahoo was probably going to have to bow to someone soon. We all thought it would be MSN and it eventually still could be. MSN seems to have their laser beam locked on Yahoo now.

Date: 2008-04-10

Google Huddle Chat Taken Down
Just two days after the release, Google removed their main sample application for the new Google App Engine. HuddleChat.com is now showing the following message: Hi, a couple of our colleagues wrote Huddle Chat in their spare...

Date: 2008-04-09

Yahoo! Refuses To Bow To Microsoft's Deadline Threat!
Yahoo! Inc. rejected software giant Microsoft's three week deadline to accept a $44.6 billion takeover bid, keeping the prospect of a higher bid wide open. Roy Bostock (chairman of Yahoo's board) said, "We continue to believe that your proposal is not in the best interests of Yahoo! and our stockholders."

Date: 2008-04-08

Yahoo! Reveals AMP Advertising Platform for Publisher
In an effort to increase the sales of graphical and premium advertisements, Yahoo! revealed the details of its new Advertising Management Platform or AMP.

Date: 2008-04-07

Yahoo! Unveils Next Generation Mobile Search
Touted as a revolution in mobile search, Yahoo! unveiled their plans for oneSearch 2.0 - the next incarnation of their "award winning" (self proclaimed) mobile search service. Yahoo! oneSearch 2.0 promises better answers and easier ways to search via Search Assist, Voice Enabled search, Idle Screen Access and open Search results

Date: 2008-04-04

Microsoft, Yahoo Announce Mobile Moves
Both Microsoft and Yahoo announce big moves in the area of mobile and mobile search today. Microsoft plans to upgrade its mobile Internet Explorer browser, according to an announcement released yesterday (no word on whether thats just prank, though). Microsofts press release states that this will bring...

Date: 2008-04-03

Google I/O Conference
Google I/O is a developer gathering (San Francisco May 28-29) focused on pushing the boundaries of web applications using Google and open web technologies. Google engineers and web development leaders will lead you through two days full of in-depth breakout sessions on the latest technologies, hands-on Code Labs, and informal Q&A at Fireside Chats.

Date: 2008-04-02

Google April Fool's Jokes Galore
Japan started early with the April 1st specialties, but the jokes continue. Thanks to everyone who helps collecting Googles April Fools pranks in the forum (or sent in things via mail)! Heres the list of Googles jokes and Google-related pranks from over the web, which I may update during the day...

Date: 2008-04-01

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