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Newsletter Archive: 2012

Bing Adds Percentage Change Metrics to Webmaster Tools Reports!
Bing has made some additions to the calculation metrics offered by Bing Webmaster Tools. The new metrics include percent changes and deltas which have been added to certain reports.

Date: 2012-08-27

Google Advices to Be Ready for Penguin Jolta and Softer Monthly Panda Refreshes!
The head of Google's anti-spam team- Matt Cutts has revealed the company's plans to continue testing the Penguin update and giving out 'jolts' in the next few months. Speaking at the SES San Francisco, Matt also said that the Panda algorithm will also be at play every month but on a much [...]

Date: 2012-08-21

Pursue a Degree in Internet Marketing
Today's most in-demand marketing professionals are those who know how to develop brands and reach audiences online. Whether you are just beginning your education or taking the next step in your career, Full Sail University has comprehensive Internet Marketing degree programs to give you a leading edge as a marketing professional.

Date: 2012-08-20

New Google Update Draws Backlash
As previously reported, Google announced that it will implement a new ranking signal into its search algorithm next week. The search engine will start taking the number of "valid" copyright removal notices it receives for a site, into account when ranking content.

Date: 2012-08-13

Why search is about a heck of a lot more than just marketing
I never cease to be amazed by search marketers that:

a) complain about the Powers That Be (e.g. Google, etc.)

b) chase algorithms

c) operate in utter and complete search vacuum (or worse yet an and "SEO only and" or and "paid search only and" vacuum)

Date: 2012-07-31