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Newsletter Archive: 2007

55 Questions For SEO Interview!
If you're to hire an SEO then it becomes all the more critical that you hire a good one. It's important, lest you waste your financial resources. Recently, a cool list of 55 questions to ensure just that has become popular. There are fifty question classified as Technical / Tactics; Analysis; Industry Involvement and some Open-Ended ones as well.

Date: 2007-12-28

Google Reader: Is Sharing Private Data Too Much!
Recently, there were privacy issues with AskEraser. See AskEraser: Privacy Feature Needs An Overhaul Says Privacy Group. Now, under the privacy scanner is Google Reader as there have been discussions on some blogs. The issue about privacy started with Google Reader's new sharing feature, that allowed all the contacts in your Gmail or Gtalk contacts' list to share your posts.

Date: 2007-12-27

Google's 2007 Year End Zeitgeist
If youre wondering what was popular in 2007, check out Googles Zeitgeist for the year, where they list the fastest rising searches of the past 12 months. Google doesnt list the most popular queries, since they dont change much per year, and they usually feature the names of companies Google might not like so much, so instead they feature the queries that have risen in popularity the most.

Date: 2007-12-26

Why Many of the Best SEO Ideas Are Not Found on Popular SEO Blogs
People who are well established can trade on reputation and attract strong enough clients to not need to perform tests to learn the algorithms intimately well.Recently another well known marketer put out a video saying domain names were irrelevant to SEO.

Date: 2007-12-21

No More Supplemental Index From Google?
Well according to Google Webmaster Blog today they are announcing that they have one major index that they now search from. We should not consider the indexes as two separate sets of data.

Date: 2007-12-20

Can Search Predict Elections?
Yesterday, the Yahoo Search blog asked, "Can Search Usage Predict Election Outcomes?" The answer is no. I covered this in a Search Insider column in November 2006, "The Unpredictable Election": If you were able to, in any rough sense, predict the results of the U.S. elections last week for either chamber of our bicameral legislature...

Date: 2007-12-19

Results Oriented Thinking & Marketing Advice for SEOs
Cygnus offered this quote on Rich Skrenta's blog post about PageRank: I like all the traffic types coming in; in order to get that traffic on a couple of sources I have to jump through a few hoops. Big deal.

Date: 2007-12-18

Google Knol
Knol, just announced a the official Google blog, is a currently private, invitation-only knowledge sharing service. Google says that a Knol is a unit of knowledge,"* and in the style of the old-school About.com website, experts are invited to the service to write an introductory...

Date: 2007-12-14

Advice on Subdomains vs. Subdirectories for SEO
Matt Cutts recently revealed that Google is now treating subdomains much more like subdirectories of a domain " in the sense that they wish to limit how many results show up for a given keyword search from a single site.

Date: 2007-12-13

Human-Friendly Or Robot-Friendly?
Many websites will find at least half of their traffic comes because someone has done a Google search. Sometimes its even higher than that.

Date: 2007-12-12

Ask.com In Google's Grill With AskEraser
Im not sure what is more impressive. Ask.coms official launch of its privacy protection called AskEraser, or all of the press coverage the company is getting from the announcement.

Date: 2007-12-11

Google Doubles Sitelinks, Merges Subdomains
Google making some changes to the way it handles big websites. First off, Google has doubled the number of sitelinks that can be shown after the top search result, that being the site navigation links it adds when it knows the top result is exactly what you might be looking for. Now, Google will show 8, up from 4.

Date: 2007-12-10

So You Want to Be a Search Marketer?
Ready to hang your shingle and be a search marketer? You might want to ensure you have the right basic training! This session looks at ways budding SEMs can educate themselves plus get started in the industry. It's Dave Davies from Beanstalk who kicks off the session, he starts off with things you need to do, get an accountant, a good lawyer, figure out your strengths, strongest skill and excel at that.

Date: 2007-12-07

SEM Pricing Models: SES Chicago 2007
How should you charge for SEM work? Monthly fee? Percentage of ad spend? Percentage of sales? We explore a variety of options in this session. The percentage of the spend SEM model is one of the most common of SEM pricing models, this model in particular allows for the ease of client budgeting, the profits of the agency increase with the campaigns, it great and easy for new clients.

Date: 2007-12-06

The Direction of Local Search: SES Chicago 2007
Online maps have found their way to become the centerpiece of local search, taking over as the de facto local products of all major search engines. But what else is in store for online and mobile maps as a tool to find what you're looking for locally?

Date: 2007-12-05

Is Result Diversity Enough? Search Offers a Reflection of What?
Search engines toe the company line fighting against spam, but are paid posts any worse than sponsored research? The day before Matt posted about some lowbrow PPP ads used to equate paid post with bogus information on brain tumors, I posted about how some scientific research is polluted by commercial interests...

Date: 2007-12-04

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