| Newsletter Archive: 2011
Google Releases Page Speed Service
Yesterday, Google released, yet another addition to its web page speed service clan, Page Speed Service. An online line service which will automatically load your web pages faster.
PPC Ads Do Not Cannibalize Organic Traffic
A latest Google study has declared that paid search ads give you a 89% incremental lift in traffic. Now this is much more than traffic one expects from organic search.
Bing Caught Mixing Paid Ads With Organic Search Results
In a very unusual move, Bing has been caught blending paid sponsored listings with their organic search results. The change is a break in tradition for the placement of sponsored listings which are typically found to the right and above organic search results.
No Google Toolbar For Firefox 5!
Earlier this week Google Announced that its toolbar supports only versions leading to and including Firefox 4. For Firefox 5 and other versions upwards, Google Toolbar is not available.
REVEALED: Google's Secret Plan For Ad Data Exchange
Google is set to revolutionize online advertising by secretly developing a web data exchange system (internally called 'DPP'), AdAge is reporting. This system will not only help the easy exchange of online data between site owners and third party vendors, but also help to display betters ads to website visitors.
Top Vs. Side: The New AdWords Report Segment Revealing This Vital Distinction!
A report published by Google, AdWords report segment revealed notation of a big divide between the performance of #1 ads based on their position. The report suggests, that the #1 ads that appear on the top of the search result perform better, or, end up getting more clicks and more conversions, as opposed to the #1 ads on the right.
Google Pulls The Plug On Realtime Search
By now all you Google Realtime Search users will have realized that the feature has gone missing and your search query produces a 404 error page.
Subdomains: Your Answer To Google Panda Update?
According to an article published yesterday in the Wall Street Journal, HubPages, a leading publisher of contents from various authors, was one of the many websites which were most hit by Google's Panda Update can be revived once again. All thanks to subdomains.
Google Wipes All Co.cc Subdomains From Search Results
Google took a stringent measure to clean up all the malware on its SERPs by blocking and annihilating some 11 million odd sites, belonging to the co.cc domains.
This Year End To See The End To Yahoo Site Explorer!
Yahoo! has announced they are going to pull the plug on one of our favorite SEO tools, Yahoo Site Explorer by the end of this year. The tool saw the light of the day on September 29, 2005.
Google Tells Webmasters To Move On From PageRank
Some things are just difficult to get over! And Google's 'PageRank' metric or PR is something that webmasters refuse to get over even though the feature was removed from the Google webmasters tool two years ago! PageRank, in the past, was one of the 200 signals that Google used to crawl, index and rank web pages.
Rumor: Google Keen To Buy Hulu Along With Yahoo! And Microsoft
The last we heard of Hulu were talks about the company issuing an IPO worth $2billion but it seems that idea has been scrapped in favour of a buyout by one of the internet's biggest players. The rumour goes like this:
7 Google Plus Data Points That Could Change SEO
Google, as a company, is one of the most powerful PR machines in the world. In recent times Google has started discussing openly the lack of importance of Pagerank, which has been the main driving factor behind ranking in Google since its inception around 2001.
Study Shows Search More Credible Than Social Media
Of the 2.4 billion brand related conversations taking place around the world each day Google searches provides information for about 145 million of them. Intrigued by this information Google recently joined up with the KellerFay Group to conduct a study to learn the effect of internet and search on word of mouth conversations.
Google To Start Showing Content Authors In SERPs
Being that I landed a career in an industry where everything you know and understand could be drastically different an hour later, I find myself constantly looking for updates on the latest industry trends, search algorithm updates, and any other news or engine changes that roll out periodically.
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