Newsletter Archive: 2010


Google Gets Into Censorship Scuffle In Australia
Google's standoff with China - fascinating as it is - seemed somewhat inevitable. A company using "do no evil" as its motto just didn't appear compatible with an oppressive, communist state.

Date: 2010-03-31
Google Advises To Increase Your Server Speed
Nobody likes slow web sites, but did you know that it affects your search results? Google is on the record as saying that site performance is a key factor in both organic and paid search results.

Date: 2010-03-30
Drive Guaranteed Visitors to Your Website
Without a steady stream of visitors to your website, it's almost impossible to make sales! QuickHits is a unique service that takes the guesswork out of driving traffic to your website. Simply choose the amount of visitors you want

Date: 2010-03-29
2010 Forecasts 14% Growth Increase In The SEO Industry
The 6th SEMPO Search Engine Marketing Report is out. The report is an outcome of an online survey of almost 1,500 client-side marketers (advertisers) and agency respondents, from across 68 countries.

Date: 2010-03-26
New iPhone Search Apps from Yahoo!
Yahoo! has passed over its search duties to Bing. The result has been greater focus on mobile search, and has it not been good so far! Yahoo! Sketch-a-Search & Yahoo! Search app for iPhone are two cool new applications launched by the search-turned-into-search experience major.

Date: 2010-03-25
Ask.com Hides Referrer Data and Makes a Heavy Monetization Push
Ask has removed referral data from many of their ads, leaving advertisers flying blind. Ask.com, which has long been known as one of the leading Google AdWords arbitrage plays, also syndicated their ad feed to the point where Google forced them to turn off syndication.

Date: 2010-03-24
Google.cn Domain Shut Down
Google has shut down their Chinese search engine at Google.cn and is redirecting users to their Hong Kong servers at Google.com.hk in an effort to end censorship of Chinese search results.

Date: 2010-03-23
Limited Time Only: Low Postage Meter Rental Price
The mailstation 2™ can help save your business time and money. We'll give you a 60-day FREE trial (an initial postage deposit of $30 is required). After the trial, rent the meter for $15.99 a month for one year plus the cost of postage, refills and supplies you use. If you are not completely satisfied, return the equipment during the trial period with no further obligation.

Date: 2010-03-22
Possible Google Exit Positions Baidu For Success In China
It's no secret that Google's stock hasn't been in good shape lately; indeed, since it announced the possibility of "a new approach to China" in early January, the search giant's shares have lost 6.65 percent of their value.

Date: 2010-03-19
Big TV Events Shown To Benefit Search Sites
Fair warning: watching television with a computer at hand is somewhat dangerous. Before you know it, you can be IMDBing actors, looking up songs, or just plain checking your email - and missing important details on the bigger of the two screens.

Date: 2010-03-18
CEO of Yahoo! Calls for Crazier Advertising
We've not heard a lot of news lately from Yahoo! so when its CEO Carol Bartz speaks it sparks some attention. When Bartz spoke to AdAge recently she took a swipe at the advertising industry as a whole.

Date: 2010-03-16
SEO Interview with Matt Cutts
It is always a pleasure when I get a chance to sit down with Matt Cutts. Google's Webspam chief is always willing to share what he can for the benefit of webmasters and publishers.

Date: 2010-03-15
Frequent Design Mistakes in SEO
Even though Search Engine Optimization has been a discipline for over 10 years, there are still a lot of site designs that make it hard for a search engine to make heads or tails of a website.

Date: 2010-03-12
FourWhere and Google Maps
any of you have probably heard of the new service released by Sysomos called FourWhere. We were intrigued ourselves so we asked one of Syomos' Sr. Strategists to give us the low down: As location-based services such...

Date: 2010-03-11
Google's Real-Time Results Impress Few So Far
Googles Webmaster Tools team have again been busy working on new enhancements to the Webmaster Center" with 2 new additions to the Lab.

Date: 2010-03-10
Fetch as Googlebot Mobile and Sidewiki Page Creation
Googles Webmaster Tools team have again been busy working on new enhancements to the Webmaster Center" with 2 new additions to the Lab. Today, the team announced the release of the following into the Webmaster Labs area: Create your Sidewiki page owner entry and Fetch as Gooblebot Mobile.

Date: 2010-03-09
Google Introduces Stars As Bookmark Substitutes
When a site really, really matters to an individual, he or she usually gives it a dedicated space on a toolbar. People can bookmark things with little effort, too, and the human brain is even still used on occasion to store info.

Date: 2010-03-08
Steve Ballmer and the Future of Search Revenues
Steve Ballmer is an enthusiastic guy. As he climbed on stage with Danny Sullivan at SMX West, everyone was wondering how long it would be before he cranked up the volume and slipped into his typical Ballmeresque bombastic delivery. Steve didnt disappoint.

Date: 2010-03-05
Build Your Integrated Search Marketing Team: Part 2
Part I introduced the notion that SEM teams do not always speak the same language and in fact sometimes operate in silos more than they work as a team.

Date: 2010-03-04
Yahoo CEO Doesn't Favor Google Antitrust Investigations
Yahoo CEO Carol Bartz has taken the high road as more and more antitrust regulators start to display an interest in Google's practices.

Date: 2010-03-03
Google Local Continues Its Push
Google obviously understands the importance of its Local search as it continues to push out Local Search enhancements on an almost weekly basis. This week, Google unveiled its newest Local enhancement " the Nearby filter.

Date: 2010-03-02
Google Delves Into Status Updates From Facebook
LeapFish, an evolved search engine, has now integrated Topsy into its real-time search results. Consumers can now identify the most popular, relevant and influential results on the real-time web.

Date: 2010-03-01
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